Which are the technologies that are dominating the Marketing Automation space? Did you know that when it comes to marketing automation, just six technologies hold more than half of the market share? Well, now you do – courtesy of competitive intelligence …..
Chart of the Day: Is your use of influencer marketing mainly campaign-based or continuous or always-on? Our Managing digital marketing 2017 research report showed that integrating marketing campaign activities remains a major challenge, so it was interesting to see a new report …..
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FREE ACCESSExamples of how build your ecommerce brand in a changing landscape Research suggests many people are getting fed up of being ‘sold to’ thanks to incessant retargeting, yet we’re buying online more than ever before. That’s the oxymoron of our current …..
6 examples showing the power of parallax-based designs to engage and impress at the same time Parallax scrolling is undoubtedly one of the most popular recent web design trends that first surfaced several years ago and is still common on certain types of site. …..
Chart of the Day: Email Personalization in 2017 Dynamic content is broadly viewed as highly effective in the world of email marketing. For anyone not sure what this buzzword means: Dynamic content involves a web page or email communication that …..
A case study in how to reduce the time spent preparing and deploying brand emails. Most ecommerce retailers run a permutation of some or all of the following platforms and systems; ecommerce software, CMS, CRM and each of them store …..
Twitter gives brands the opportunity to reach niche audiences through video As video continues to take over social media as the preferred mode of content and live streaming has grown rapidly over the past year as a key part of many …..
How and Why We Have Updated the UX in Our Members’ Area With over 150,000 active Basic, Individual and Business members accessing our resources through our members’ area when they are signed in, we take the user experience (UX) of …..
Chart of the day: Most marketers are empowered to collaborate with sales Research has found that marketing and sales are aligning more than ever, sharing insights and metrics. The study shows marketers usually understand what sales need from them. The positive …..
