6 key metrics to measure your social media impact and social media ROI Social media is one of those tricky topics that marketing departments know is effective for business growth, but getting this across to other departments – and specifically …..
If there’s one thing CROs could use more of, it’s psychology. I’m all for testing crazy ideas. It’s how some of the most counterintuitive and surprising discoveries are made. But we still need to build our landing pages on a …..
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FREE ACCESSPaywalls, donations, monthly subscriptions, stealing your processing power!?…..the internet’s struggle to figure out which model works best for service providers, content creators and consumers. Recently, Gizmodo broke the news that online torrent search engine, The Pirate Bay, had been caught …..
What are the next big changes to digital that will affect digital marketing strategies in 2018? Recently on behalf of Smart Insights, I gazed into the crystal ball to forecast some marketing and branding trends for 2018. In this article, …..
Chart of the Day: Multiple purchase history customers have higher add-to-cart and conversion rate than single purchase history customers. This is really not that shocking – returning loyal customers (8.55%) have a higher a conversion rate because of their previous …..
Make sure you choose an SEO package that will get you results but won’t tell you these common lies SEO is an important part of any digital company – it can be the most successful way of driving traffic to your …..
Chart of the Day: Adobe Consumer Email Survey Report 2017 We are all guilty of it As email marketers, we don’t like to admit it, but we all do it at one point or another. We will annoy our customers. …..
How the 4Ps still work for product marketing This article focuses in on the 4Ps, which are the core of the Marketing mix, applied to the product launch. Read our article on the 7Ps of the Marketing mix, if you …..
Chart of the Day: How does your site compare to these benchmarks? Website performance, as perceived by the download speed for pages by users, has become more important with the increased adoption of smartphones which typically have lower bandwidth connections than …..
