By Dave Chaffey 23 Nov 2017 Improving ecommerce effectiveness [Infographic] 5 steps to using a personalization program to increase online sales Using the right process and the right tools for personalization is essential in making sure you achieve your conversion rate goals. Our team at Smart Insights has collaborated with the …..
By Kim Greenop-Gadsby 22 Nov 2017 Our attention span is less than Goldfish Chart of the Day: However, email attention spans are increasing Concentrate, my little email geeks First of all, let’s give goldfish a bit of credit. It has been proved that Goldfish do not have a 9-second attention span, it’s a complete …..
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By Robert Jones 21 Nov 2017 Which form of advertising gives the biggest ROI? Chart of the day: Pound for pound, TV advertising provides the biggest return According to an independent study commisioned by Thinkbox and conducted by Ebiquity and Gain theory, Television advertising provides the biggest return on investment compared to other forms …..
By Lilach Bullock 21 Nov 2017 Tips that will improve your Instagram growth strategy The best strategy and tips for growing your Instagram reach and engagement I’m going to start this off with an assumption: that we all want more followers, more reach, and more engagement on Instagram. Because, well…why wouldn’t you? More followers …..
By Expert commentator 21 Nov 2017 The double impact: combining Email and Facebook How to integrate Email and Facebook to achieve marketing success Despite the infamous belief that email is dead, any other marketing channel is unable to boast of the tremendous 3800% ROI that email keeps bringing to those who practice this …..
By Dave Chaffey 20 Nov 2017 Defining digital strategy Chart of the Day: What is digital strategy?How many in business simply see digital as equalling IT? Helping businesses create and implement digital marketing strategies is one of our main aims at Smart Insights. While it’s straightforward for us as …..
By Jessica Wade 20 Nov 2017 Best Christmas Adverts of 2017 25 of the best and the worst Christmas adverts from 2017, with reviews from the Smart Insights team The battle for the most popular Christmas advert is underway. It has been reported that UK companies will spend an estimated £5.6bn …..
By Rhian Harris 20 Nov 2017 Reaching your audience through pinterest Pinterest is a platform for sharing visual content. So, to expand awareness and reach of your brand, the quality of your visual content is the key to success on Pinterest. Pinterest is for creative marketers! By making sure your content …..
By Expert commentator 20 Nov 2017 Improve your sales and marketing alignment through Account-Based Marketing 10 CEOs share sales and marketing alignment tips through Account-Based Marketing Sales and marketing alignment is one of the secrets to the success of any business. According to a recent study published by Celsius International, companies with sales and marketing …..