By Carolanne Mangles 23 Nov 2017 How to reach online shoppers this Cyber Monday Chart of the Day: Do you know how to convert your audience into buying customers this Cyber Monday? It seems that Cyber Monday is only thought of as the ‘little sister’ of Black Friday, but last year Cyber Monday brought in $3.45 …..
By Jessica Wade 23 Nov 2017 Pinterest do Secret Santa and Paypal expand their integrations in messenger Updates to inform your social media marketing strategy Welcome to our weekly summary of what’s happened in social media this week. This week we look at Instagram let you request to join a friend’s live video, Pinterest secret Santa and how you can …..
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By Dave Chaffey 23 Nov 2017 Improving ecommerce effectiveness [Infographic] 5 steps to using a personalization program to increase online sales Using the right process and the right tools for personalization is essential in making sure you achieve your conversion rate goals. Our team at Smart Insights has collaborated with the …..
By Kim Greenop-Gadsby 22 Nov 2017 Our attention span is less than Goldfish Chart of the Day: However, email attention spans are increasing Concentrate, my little email geeks First of all, let’s give goldfish a bit of credit. It has been proved that Goldfish do not have a 9-second attention span, it’s a complete …..
By Expert commentator 22 Nov 2017 The new SaaS Marketing Checklist you need to follow A newly launched SaaS will be up against hefty competition and numerous potential customers who have seen it all before. The owners and administrators of the service can get a quick leg up by following a few tried and true …..
By Robert Jones 21 Nov 2017 Which form of advertising gives the biggest ROI? Chart of the day: Pound for pound, TV advertising provides the biggest return According to an independent study commisioned by Thinkbox and conducted by Ebiquity and Gain theory, Television advertising provides the biggest return on investment compared to other forms …..
By Lilach Bullock 21 Nov 2017 Tips that will improve your Instagram growth strategy The best strategy and tips for growing your Instagram reach and engagement I’m going to start this off with an assumption: that we all want more followers, more reach, and more engagement on Instagram. Because, well…why wouldn’t you? More followers …..
By Expert commentator 21 Nov 2017 The double impact: combining Email and Facebook How to integrate Email and Facebook to achieve marketing success Despite the infamous belief that email is dead, any other marketing channel is unable to boast of the tremendous 3800% ROI that email keeps bringing to those who practice this …..
By Dave Chaffey 20 Nov 2017 Defining digital strategy Chart of the Day: What is digital strategy?How many in business simply see digital as equalling IT? Helping businesses create and implement digital marketing strategies is one of our main aims at Smart Insights. While it’s straightforward for us as …..