Three search trends and implications for marketers As we move into another new year there are once again a new set of predictions, hopes and concerns as to the direction of digital marketing over the next twelve months and beyond. …..
Chart of the Day: 39% of marketers don’t think their organization’s marketing strategy is effective Having already looked at top priorities in organizations, marketing and sales priorities and challenges, it is now time to address whether above all else marketers feel marketing is …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSCustomer engagement in ecommerce is paramount to success and must be a constant priority for your company If your company isn’t hitting its sales targets, there could be a number of reasons responsible for these shortcomings. However, all too often, …..
[Editor’s note: We now have more recent guidance for frameworks for digital maturity evaluation] Chart of the Day: BCG’s pathway to digital marketing maturity model You probably know of Boston Consulting Group for their classic market prioritization matrix which we feature in our …..
Three guiding principles of effective influencer marketing The concept of influencer marketing is not new and has in fact existed for many decades. For years brands have worked with celebrities and other influential figures to leverage their popularity to positively …..
The social media giant is finally listening. Facebook has recently been switching things up to “better” suit its users – or has it really? A while ago, Facebook announced changes to its algorithm, showing users less public content, like posts …..
Every day, we instinctively change our communication styles to fit our audience That bawdy joke? You’re never going to tell it in the presence of your buttoned-up in-laws. Instead, you’ll wait until you’re surrounded by old friends. Why? It comes …..
26+ features for a successful Facebook social strategy Facebook dominates social media use with an extensive base of 2 billion users who can be reached by organic or paid advertising tools and targeting options. But, it’s easy to get lost …..
Chart of the day: In the latest market research industry GRIT report, 6 in 10 are using online research communities, and over 8 in 10 have an interest in them. All hail the true superhero of market research. 6 in …..
