Customer engagement in ecommerce is paramount to success and must be a constant priority for your company If your company isn’t hitting its sales targets, there could be a number of reasons responsible for these shortcomings. However, all too often, …..
[Editor’s note: We now have more recent guidance for frameworks for digital maturity evaluation] Chart of the Day: BCG’s pathway to digital marketing maturity model You probably know of Boston Consulting Group for their classic market prioritization matrix which we feature in our …..
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FREE ACCESSThe social media giant is finally listening. Facebook has recently been switching things up to “better” suit its users – or has it really? A while ago, Facebook announced changes to its algorithm, showing users less public content, like posts …..
Every day, we instinctively change our communication styles to fit our audience That bawdy joke? You’re never going to tell it in the presence of your buttoned-up in-laws. Instead, you’ll wait until you’re surrounded by old friends. Why? It comes …..
26+ features for a successful Facebook social strategy Facebook dominates social media use with an extensive base of 2 billion users who can be reached by organic or paid advertising tools and targeting options. But, it’s easy to get lost …..
Chart of the day: In the latest market research industry GRIT report, 6 in 10 are using online research communities, and over 8 in 10 have an interest in them. All hail the true superhero of market research. 6 in …..
Is the rise of online bullying and hate / fake news putting the younger generation off interacting on Facebook? Recent figures have shown that Facebook’s monthly active users between 12-24-years old have decreased, but why are the younger generations moving …..
What is ‘extremely online’ and how is it affecting children in Silicon Valley? There’s a new buzzword on the streets: “extremely online.” It means someone is constantly on social media. Whilst spoken in jest, it cradles a dark nuance. People …..
Chart of the Day: Consumer Interest in Using Voice Assistants and Voice Search Originating from the smartphone trend of voice search, where Apple and Google introduced voice assistants on their smartphone operating systems, we now have voice interactions through the …..
