The ‘digital’ opportunity is enormous, with staggering growth in all territories and sectors Along with the opportunities come some significant challenges as you adapt to highly demanding digitally-savvy customers. These challenges are caused by the pace, complexity and the degree …..
Techniques and examples of using Pinterest to build a brand and connect with the student community It’s no surprise – Pinterest drives an impressive amount of traffic. In fact, Pinterest is now 21% more popular than Twitter for US Internet users according to …..
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FREE ACCESSA discussion of best practices for email capture using popovers The question on every marketer’s lips if they’re considering a implementing a pop-up or popover for capturing email addresses or promotions should be: Will using a pop-up help us achieve our goals as …..
Here are the 3 biggest takeaways from the conference, and exactly what they mean to us as marketers! Facebook’s F8 was an intense and amazing experience. The amount of development, innovation, and progress shown in just two days is only …..
It’s well reported that 2017 was Facebook’s hardest year to date so far Concerns about inappropriate content, fake news, and privacy scandals with third parties have marred the Facebook name. So much so in fact, that it has lost almost $100 …..
With a well-performing homepage businesses get to spend less money on advertising or other traffic / lead generation methods There is a reason why smart people spend so much time and money to optimize their homepage. With a well-performing homepage, …..
Examples of GDPR compliant privacy notices and email opt-in forms We’ve now been covering the implications of the GDPR for marketers and their audiences since 2015 on Smart Insights with many articles contributed by guest experts specialising in privacy law …..
Chart of the Day: A summary of trends in managing influencer marketing activities 2018 has been dubbed the year of Influencer Marketing by many including MarketingLand and AdWeek who report on research that: “67 percent of marketers think influencer marketing campaigns helped them …..
Shared knowledge is the new currency of scale The workplace has changed in spectacular ways since the turn-of-the-century. The biggest development is the increased importance of knowledge. Knowledge has become the most valuable commodity in almost every industry from food …..
