Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
10 permission marketing principles and campaign examples integrating web, email and social media marketing It is now nearly 15 years since Seth Godin launched his permission marketing mantra. Yet it remains highly relevant – I still recommend newcomers to online …..
Examples from testing the best time of day for email broadcast in different sectors Sending emails at the right time to reach your subscribers when they are actively using their email will affect overall campaign response. Given the ongoing interest …..
Google introduces new customer journey mapping tool Have you seen Google’s new customer journey benchmarking tool for reviewing The Customer Journey to Online Purchase? I thought I would feature it at the start of our round-up of our advice from May …..
Webcast catchup and 10 of your digital strategy questions answered Our recent webcast with PR Smith focused on digital strategy. PR Smith is the creator of the widely used SOSTAC® Planning system voted as one of the top 3 global …..
Definition, frameworks and best practice advice from Accenture and Altimeter analysts In October 2010 Accenture published a useful new guide to social CRM summarising the transformation required in organisations by the advent of Social CRM. This is useful addition to …..
The development of Facebook’s strategy including business and revenue model You use Facebook, but have you ever wondered about its business model and how it has evolved? In my E-business and E-commerce Management book we have reviewed the development of Facebook for over six …..
Learning from an example of how one startup failed Ecomom was a small startup internet retail company selling earth friendly mom and maternity products including food, toys, apparel, and other baby related items. With headquarters in Las Vegas and San …..
How UK consumers are using their mobile devices to inform purchase Companies are embracing mobile marketing within their digital strategies, as consumers usage of technology is growing and lifestyles are changing. Our post from Danyl Bosomworth, which we keep updated …..
Our roundup of research insights and best practice advice from the month Doesn’t time fly? On the 30th April 2013 the WWW was officially twenty years old. How it’s changed and what a “wild ride it’s been” as someone @replied …..
Twitter moves to a more Google-like intent-based keyword targeting Value/Importance: [rating=4] Recommended link: Twitter blog announcement Twitter has offered interest-based advertising for some time, but we’re notifying this is a big deal since from today it offers targeting based on …..
