Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
A presentation explaining how to plan and optimise automated emails Created for the International Email Marketing Summit, this free webcast explained the options for creating more relevant automated emails – one of the biggest missed opportunities in Email marketing. I …..
6 Essential steps to create a content marketing plan Last Friday, Stephen Bateman took us through his 6 Steps to creating a content marketing plan in the latest Smart Insights-BrightTALK Digital Marketing Priorities 2013 webcast. At the end of this post we …..
An analysis showing how using the right calls-to-action can increase content sharing on blogs, Twitter and Facebook Great content is naturally sharable based on the visuals or copy you use to describe it. But this latest infographic from Dan Zarrella …..
10 permission marketing principles and campaign examples integrating web, email and social media marketing It is now nearly 15 years since Seth Godin launched his permission marketing mantra. Yet it remains highly relevant – I still recommend newcomers to online …..
Examples from testing the best time of day for email broadcast in different sectors Sending emails at the right time to reach your subscribers when they are actively using their email will affect overall campaign response. Given the ongoing interest …..
Google introduces new customer journey mapping tool Have you seen Google’s new customer journey benchmarking tool for reviewing The Customer Journey to Online Purchase? I thought I would feature it at the start of our round-up of our advice from May …..
Webcast catchup and 10 of your digital strategy questions answered Our recent webcast with PR Smith focused on digital strategy. PR Smith is the creator of the widely used SOSTAC® Planning system voted as one of the top 3 global …..
Definition, frameworks and best practice advice from Accenture and Altimeter analysts In October 2010 Accenture published a useful new guide to social CRM summarising the transformation required in organisations by the advent of Social CRM. This is useful addition to …..
The development of Facebook’s strategy including business and revenue model You use Facebook, but have you ever wondered about its business model and how it has evolved? In my E-business and E-commerce Management book we have reviewed the development of Facebook for over six …..
Learning from an example of how one startup failed Ecomom was a small startup internet retail company selling earth friendly mom and maternity products including food, toys, apparel, and other baby related items. With headquarters in Las Vegas and San …..
