Customer conversion strategy

Three paths to digital marketing optimisation Today, many companies are working on conversion improvement, but without an overall strategy which joins the different approaches together as part of an overall conversion strategy. The tools available in our toolbox break down into three, often used individually, but increasingly used together: Classic site analytics – Uses web analytics tools,

Back to basics: Conversion optimisation. Where should we start? So many pages to improve, so little time! With more site owners turning to tools like Google Analytics and the Google Website Optimiser to review and improve pages, the obvious question is…where do I start? Thinking beyond your home page Last week we asked which types of web pages

Our 7 key questions to ask yourself and your team Naturally, all site owners want to increase conversion, but it’s really tough to do this in practice. Yes, there are some great examples of using testing to improve conversion, like those we see on Marketing Experiments, WhichTestWon or the $300 million button. To achieve these improvements almost certainly means

Three paths to digital marketing optimisation Today, many companies are working on conversion improvement, but without an overall strategy which joins the different approaches together as part of an overall conversion strategy. The tools available in our toolbox break down …..

Our 7 key questions to ask yourself and your team Naturally, all site owners want to increase conversion, but it’s really tough to do this in practice. Yes, there are some great examples of using testing to improve conversion, like …..

Back to basics: Conversion optimisation. Where should we start? So many pages to improve, so little time! With more site owners turning to tools like Google Analytics and the Google Website Optimiser to review and improve pages, the obvious question …..

Are you a Creator, Critic, Collector, Joiner or Spectator? If you’ve not seen Forrester Technographics tool before you are missing a treat. Showcased in the book Groundswell, Technographics is Forrester Research’s methodology for surveying customers. Its similar to segmenting by demographics …..

How do you build long-term relationships with customers using online media? “Open conversations generate loyalty, sales and most of all, learning… for both sides”. Seth Godin Achieving engagement with a customer or fan base is not so much about tactics …..