15 practical ideas to help you create an action plan for business survival in a global recession
15 ideas for a marketing action plan for a recession…
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Blogs
This month has seen the COVID-19 outbreak dominating decision-making processes across the marketing world. We hope that our latest blogs will help you navigate this challenging period.
Being sensitive: Human responses to COVID-19
Smart Insights members and followers have been discussing positive brand responses to Coronavirus which have moved us and impressed us. We hope you will find this summary of some of our favourite responses below helpful. It may even spark a …..
Essential 
Does your website and social media pages have a Coronavirus COVID-19 advisory notice and what should it contain?
Examples of different Coronavirus notices around the world – and best practice for public communications This is a strange start to the week after a strange weekend where we’ve seen the empty streets across Rome, Paris, and Madrid, then hearing …..
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News and Platform Changes
To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest news and platform changes. We monitor the big news stories for platforms that could affect you so you can assess the relevance of these to your business.
Online, offline, integrated and more: COVID-19 spurs global marketing innovation – News roundup
Legislation from Facebook and advice from Google to inform your marcomms. Plus, from Dyson to Prada, discover the manufacturers stepping up amidst COVID-19 pandemic Guidance for navigating your campaigns through COVID-19 Google has published guidance for marketers on navigating COVID-19. …..
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Facebook Stories and IGTV updates, Shell’s “drive carbon neutral” claims investigated – News roundup
Facebook and Instagram issue rallying cry for social media marketers to meet customers on their terms, Shell investigated over “drive carbon neutral” claims, UK 2020 Budget and what it means for marketers Welcome to this week’s news roundup, where we’re …..
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Coronavirus hits businesses, marketing events scrapped or moved online – News roundup
Coronavirus impacts business operations across the globe, a swathe of marketing events have been canceled or moved online, ASA addresses volume of gambling ads, impressive new O2 campaign makes customer “Headline Act” You guessed it – the theme of the …..
Essential
Recommended Guides and Templates
To keep you at the cutting-edge of digital we update our content each week, either as new resources or updates to existing guides, templates or training modules. Here are some of our newest guides and templates.
Individual
Business
Content ideation template
Part of the Content marketing Toolkit
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Professional Membership
Big book of marketing KPI benchmarks
Part of the Integrated lifecycle marketing Toolkit
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Individual
Business
SEO gap analysis Excel spreadsheet
Part of the Search engine optimisation (SEO) Toolkit
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Latest Statistics
Explore the latest research and industry statistics to help you benchmark your performance and keep ahead of the trends. From our Charts of the Week to statistic roundups, these are the figures you need to know about this month.
