Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.
Need to know about the latest changes that matter in digital marketing? Here, Dr. Dave Chaffey of Smart Insights gives his personal assessment of the most significant changes this month.
Our expert columnist Jill Quick covers the top 10 B2B mistakes your business needs to avoid.
We define integrated marketing, give examples of companies both succeeding and failing with integrated marketing, and provide strategies to help companies looking to integrate their marketing.
To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest features and algorithm updates big five technology platforms, that's Google, Facebook, Twitter, LinkedIn and YouTube. These platforms innovate relentlessly, with new changes daily. We monitor these and here alert you to the changes that really matter so you can assess the relevance of these to you.
We cover the three latest AdWords updates- the provision of new metrics and the changes to exact match keywords.
A round up of the latest platform updates from the main social networks, AdWords and WordPress
We're keen to help by answering your questions, so anything that's bugging you do ask via our Answers forum or your preferred social network. Here's the pick of the Q&A for this month - do get involved and share your expertise too!
Jacky York says: From a marketers/sales users experience perspective it’s a no brainer – it should be there! But asks- how do you get around the spam issues?
Samah Nada asks for advice on creating a marketing plan for a training centre.
To keep Smart Insights members at the cutting-edge of digital we update our content each week as new resources or updates to existing guides, templates or training modules.
