How to optimize Instagram marketing

Learn when and how to use Facebook's different retargeting options. We’ll take you through how to find and promote yourself to advertising to segments that will benefit your business, use Facebook Pixel, set up dynamic ads, and improve your retargeting tactics.

How to do Facebook retargeting

Discover the secrets to structuring an effective integrated marketing plan from Dr Dave Chaffey of Smart Insights. These tried-and-tested frameworks will help you structure your plan so it is quicker for you to complete and easier to be understood by your colleagues.

Create a multichannel marketing plan

In this Quick Win, we explain proven UX, analysis and persuasive techniques to help convert visitors into qualified prospects and buying customers. Use forward and reverse path analysis in Google Analytics and follow our step-by-step recommendations to learn practical techniques to increase your leads.

How to increase your website leads

We often see that GA isn't tailored as it should be, so we have created a new resource to help. This Quick Win explains how to audit and set up your Google Analytics account to get clean data and correct campaign tracking. These essential basics will create a solid base for your analytics success.

How to audit your Google Analytics

In this Quick Win, we’ll give you actions you can quickly add to your homepage to increase conversions, drive engagement, and keep visitors on your site. You’ll learn how to set KPIs, use personas, use content to improve click through rate, incorporate personalization into your home page.

How to improve your homepage effectiveness

Event tracking can be used to better understand your users’ behaviour on your website or app. These additional insights do not come pre-built in, you have to create the Events and need to understand how to brief them properly so you can understand the data when it appears in your report.

How to create goals and use event tracking in Google Analytics

Become a master copywriter with our copywriting Quick Win on how to write an effective sales letter or sales email. Sell better, write more efficiently, and quickly learn how to craft your communications to get the best response and return.

Copywriting for an effective sales letter or email

This Quick Win will help you to review your Twitter marketing techniques against a list of actionable points to engage your fans and boost your awareness, leads and sales.

How to optimize your Twitter marketing

This Quick Wins guide provides you with a structured approach to help you locate, connect and engage with more of the right people on LinkedIn and how to turn them into paying clients.

Social selling and why it’s effective

Learn how to audit your website’s SEO performance to identify improvements. Our SEO Quick Win will provide you with a simple step-by-step process to assess the search engine friendliness of your website which forms the first foundation stage of any SEO strategy.

Conduct SEO technical audits

By examining the pages of your website that already rank well due to backlinks or examining your competitors’ links, you will gain valuable insight, which can then help you gain more links to climb up the Google search rankings ladder.

How to do a backlink audit

Increase leads and sales by accessing and improving your content with a full 360 content marketing audit. A content audit is the first crucial stage of improving your content marketing strategy, because you need to baseline the content types, formats and quality to evaluate how they meet your goals.

360 degree content marketing audit

This Quick Win explores what A/B testing is, and what process you should use to build a test using the free Google Optimize service. We’ll also debunk common myths around A/B testing, help you decide your test order, and how to approach writing a test hypothesis.

How to do A/B tests with Google Optimize

This Quick Win gives you three ways to increase ‘micro’ conversion actions of your visitors and how to do this with a modest development and time investment.

3 killer conversion boosters for e-commerce websites

This Quick Win is structured around three key brand auditing techniques. Each is split into a practical explanation and examples of the technique and then four or five steps you can work through.

How to do a brand audit

If your current CRO programme only consists of running ad hoc split tests, it’s time to shake it up to drive more regular improvements. Learn how to set up a regular programme of structured testing by identifying your conversion killers and prioritizing testing initiatives into a monthly CRO plan.

6 steps to creating a successful CRO programme

Learn best practice for on-page SEO and how to create copy to improve ranking and user engagement. We also share examples of some of the techniques that help us gain hundreds of thousands of unique visitors each month, around 80% of these visits being organic.

7 on-page SEO copywriting techniques

Facebook Messenger ads are a great choice at the top, middle or bottom of your conversion funnel because they engage and reassure your prospects/customers. This type of advertising done correctly not only enhances your customer experience but can also lead to a lower cost of conversion.

Using Facebook Messenger marketing to acquire more leads and customers

In this Quick Win we will explore reasons to do user testing, how to create a hypothesis for a test, how to pitch user testing to your manager. We will also cover practical steps on how to write test scripts, how to carry out user testing, how to analyse results and how to interpret those results to make change happen.

How to do website user testing to increase conversions

The following Quick Win is for business owners and marketers who want to learn new and efficient ways of promoting a business through micro-influencer marketing, generating brand awareness, driving more traffic, and boosting leads and sales.

How to set up a micro-influencer campaign

The following Quick Win is for everyone wanting to boost their online presence and improve results from their content marketing strategy. Learn how to develop a successful blogging strategy for your business to boost traffic, lead generation, and conversions.

How to create a successful blogging strategy for your business

The majority of new subscribers you generate and bring into your email programme will not be ready to buy from you. Hence, lead nurturing is a crucial part of any well-structured email strategy. It involves taking a lead through a journey with your brand, to the point at which they are ready to buy from you.

How to create a lead nurturing strategy

Structures, frameworks, and approaches differ by company and industry. Use this Quick Win to review and refresh your approach to rapidly create high-impact plans which integrate the latest digital marketing techniques.

Create a campaign plan

This Quick Win is for any business blogger who wants to grow their traffic and build a loyal following. Your business blog is a great way of showcasing your brand's expertise, but you need to create the right content and utilize promotional strategies to keep people reading.

How to generate traffic to your business blog

Learn how to improve and promote your LinkedIn profile so that your target market follows you, connects with you, and buys from you. LinkedIn is a valuable platform for nurturing business relationships - you never know where your next opportunity will come from!

How to optimize your LinkedIn marketing

Google Ads is a terrific platform for driving traffic to your site, but just a few small mistakes can cause you to waste budget and fall behind your competitors. This Quick Win will show you how to set up your Google Ads campaign from scratch so you can get more eyes on your brand.

How to set up a Google Ads campaign

This Quick Win will teach you all about the Google Display Network, the world’s largest online contextual advertising network. Unlike search ads, which are text only, ads on the GDN can use a combination of text and images, and can be static or included animated elements.

How to set up Google Display Network campaigns

The focus of this Quick Win is recommendations on using Google Analytics data to assess and improve your mobile site’s marketing effectiveness. It is useful to remember that with any analysis with data is only one side of the story.

Auditing and improving mobile website effectiveness

This Quick Win is for any B2B or B2C business owner or marketer who wants to grow their business and generate more leads using a cost-effective technique. It covers the basics of blogging for business, as well as the best tactics for generating leads from blogging.

How to use blogging for lead generation

Learn the principles behind effective online copywriting that you can apply to all content on your site. Whether you’re writing product pages, blogs, meta descriptions or social media posts, clearly communicating with your target audience is essential when trying to turn them into customers.

Online copywriting essentials

This Quick Win will help you to review your approach to writing content for use on social media. It will provide a list of actionable points to help you think about style and content, gaining attention, and engaging with your followers better.

Copywriting for social media marketing

In this Quick Win, we show how to craft copy to get cut through your adds to make an impact, and elicit action has a direct correlation to return on investment (ROI). The advice covers paid media, i.e. any form of advertising that involves paid placement.

Copywriting for paid media

The most powerful quality signal you can provide a search engine is called a backlink. In this Quick Win, we will show you how you can attract high-quality backlinks that give your website the authority it needs to increase organic (free) traffic.

How to get quality backlinks

This Quick Win will help you to review your approach to writing product page content on both B2B and B2C websites. It will provide a list of actionable points to help you think about style and content, gaining attention and ultimately how to make customers to click 'Buy'.

Copywriting for B2B and B2C product pages

This Quick Win will provide you with a step-by-step approach to using LinkedIn ads to raise your profile among the key decision makers, and attract high quality leads in your niche or industry. It has been designed to help you get your advertising up, running and optimized within a number of days, and without burning through your advertising budget.

How to build a successful LinkedIn advertising campaign

Learn how to get started with Instagram influencer marketing, find the right Instagram influencers to work with, and start promoting your brand to millions of potential new customers

How to work with Instagram influencers

Learn why lead generation is perfectly suited to mobile, how mobile behaviour differs from desktop internet use, and best practices for mobile user experience. Start nurturing prospects no matter where they go by optimizing your mobile lead generation.

How to optimize your mobile lead generation

eBay counts over 25 million sellers and over 1 billion products. eBay is a huge opportunity for sellers who need to profit from online sales. However, with high competition globally, only those with the right skills have success.

How to sell on eBay

Learn about how spam filters, mailbox folder placement, domain reputation, and subscriber activity affect the deliverability of your emails. By making just a few improvements, you can establish your company with a high sender reputation so your campaigns always reach your customers.

Getting emails into the inbox

Utilize Google Search Console to carry out intent-driven keyword research analysis and find SEO opportunities. This Quick Win is perfect for anyone unfamiliar with Google Search Console or looking to refresh their knowledge of the platform.

How to conduct keyword analysis in Google Search Console

Identify areas for improved reach and conversion by using Google Search Console to analyze your current content's performance.

How to analyze content for SEO in Google Search Console

Six simple tactics to implement onto your Facebook page and grow your social media following.

How to increase your Facebook followers

Review the technical SEO for your website to discover crawling and indexing errors that reduce your visibility in Google’s index.

How to audit technical SEO issues with Google Search Console

Learn how you can use Instagram's unique content options to grow your following and become a leading voice in your industry.

How to increase your Instagram followers

Learn how to quickly create detailed reports by integrating your tools with Google Data Studio. Spend less time reporting your results and more time improving them.

How to create reports with Google Data Studio

Learn how to use Facebook’s attribution tool to make data-driven marketing decisions and set yourself apart from competitors.

How to use Facebook Attribution

Manage your Facebook and Instagram ads effectively so you attract the highest quality traffic, leads, and sales and whilst getting a strong return on investment.

How to optimize Facebook and Instagram ads

Learn how you can use podcasts to market your business and connect with customers wherever they go.

How to start podcasting for marketing

Learn how to set your Facebook ads up for success by effectively planning your ad campaigns around the buyer journey.

How to structure Facebook ad campaigns effectively

Learn tips, tools, and questions for customer satisfaction surveys that will help you learn what people really think of your brand. As more businesses embrace a culture of being customer focused and customer-centric, now is the time to listen to customers in an effective way, no matter the size of your company.

Run an effective CSAT survey

Learn the steps it takes to effectively plan, promote and increase your webinar's conversion rate. You will also learn how to choose the best type for your business objectives, and what post-event promotion tactics are available.

25 mins Learn More

How to plan and promote a high-converting webinar

Learn how to use digital media attribution in Google Analytics. We will walk through how attribution models in Google Analytics assign credit to conversion and how you can create your own attribution models.

Media attribution analysis and modelling in Google Analytics

Learn the ins and outs of Facebook Instant Experiences with this Quick Win. From set-up to optimization, this guide will help get you up and running with Facebook Experiences in no time at all.

How to use Facebook Instant Experiences (Canvas Ads)

Learn the techniques behind our half-million organic search visits a month from Dave Chaffey of Smart Insights. These three simple methods, properly implemented, can give your website a huge boost up the search engine ranking pages, and can significantly grow your audience.

3 killer techniques to boost SEO