How to optimize Instagram marketing

Review how you can use Instagram to engage your fans and boost your awareness, leads, and sales

We recommend Instagram as an essential tactic for consumer marketers, and increasingly for business-to-business marketers. We have seen great engagement since Smart Insights started using it.

Although Facebook now owns the Instagram platform, the tactics used are quite different. Instagram has a visual focus and unlike its parent platform, has limited options for driving clickthrough to your site.

What will I learn?

In this Quick Win, we will step you through the essential effective best practices and give you tips based on both B2B and B2C examples. This Quick Win will teach you a range of skills including post-planning tips, advice for creating powerful images, the best use of hashtags, and how to best caption your posts. You will learn how to:

Optimize your profile and business page
Editorial and post-planning tips including campaign integration
Get creative tips for more powerful images
Write effective captions
Plan useful hashtags
Ask for useful content for users

It aims to provide SMART advice for marketers to make a quick actionable plan that can be implemented simply and effectively for immediate results.

About the author

Rhian Harris is a copywriter and blogger helping businesses with content for their marketing collateral. Starting out in the shiny new digital world in 2004, Rhian gained experience in all areas of digital media and e-commerce, working in utilities, travel, charity and retail sectors.

IDM qualified, Rhian is an online marketing all-rounder with a passion for words. She is a regular expert commentator for Smart Insights as well as other expert sites, as well as her own business Sparkly Content and her personal blog, From Tum To Mum.

You can follow Rhian on Twitter and Instagram.

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How to optimize Instagram marketing