Quick Wins

How to optimize Instagram marketing

Review how you can use Instagram to engage your fans and boost your awareness, leads, and sales. This Quick Win will teach you a range of skills including post-planning tips, advice for creating powerful images, the best use of hashtags, and how to best caption your posts.

We recommend Instagram as an essential tactic for consumer marketers, and increasingly for business-to-business marketers. We have seen great engagement since Smart Insights started using it.

Although Facebook now owns the Instagram platform, the tactics used are quite different. Instagram has a visual focus and unlike its parent platform, has limited options for driving clickthrough to your site.

What will I learn?

In this Quick Win, we will step you through the essential effective best practices and give you tips based on both B2B and B2C examples. You will learn how to:

  • Optimize your profile and business page
  • Editorial and post-planning tips including campaign integration
  • Get creative tips for more powerful images
  • Write effective captions
  • Plan useful hashtags
  • Ask for useful content for users

It aims to provide SMART advice for marketers to make a quick actionable plan that can be implemented simply and effectively for immediate results.

About the author

Rhian Harris is a copywriter and blogger helping businesses with content for their marketing collateral. Starting out in the shiny new digital world in 2004, Rhian gained experience in all areas of digital media and e-commerce, working in utilities, travel, charity and retail sectors.

IDM qualified, Rhian is an online marketing all-rounder with a passion for words. She is a regular expert commentator for Smart Insights as well as other expert sites, as well as her own business Sparkly Content and her personal blog, From Tum To Mum.

You can follow Rhian on Twitter and Instagram.

Individual
Business

Access this Quick Win now

Learn more

Individual and Business members get full access to this and 39 other quick wins.

Already an Individual or Business member?
Login here

How to optimize Instagram marketing



Get Access to Quick Wins


What are Quick Wins?

Actionable, step-based marketing techniques to get fast results

Each Quick Win gives you a series of practical steps to follow to achieve improvement. Learn why the technique is
important, how to achieve it, and what results to expect.

A checklist approach means you can save your progress and return to where you left it at any time.

Each Quick Win is supported by video and guides from our 20 comprehenisve marketing toolkits - which are also included as part of membership.

Downloadable worksheets for each Quick Win allow you to apply the win to your business as you learn.

Explore our other Quick Wins

Marketing moves fast, so we add or update Quick Wins every month. And they're all exclusively available to our
Individual and Business members

...plus over 150,000 consultants, agencies, entrepreneurs and SMB's in over 100 countries.

Why wait? Start improving your marketing today

Join as an Individual or Business member and get full access to all current and future Quick Wins, as well as access to world beating collection of marketing toolkits.

Individual membership

All the essentials for one person

10 essential toolkits
For use by one person only

Digital Marketing Strategy
Marketing Campaign Planning
Content Marketing
Digital Experience Management
Email Marketing Automation
Search Engine Optimisation
Social Media Marketing
Google Analytics
Google Adwords
Marketing Strategy & Planning

LEARN MORE

Business membership

Unlimited use for your business

10 essential toolkits
For use by your company

10 Business only toolkits
Comprehensive e-learning

Digital Marketing Strategy
Marketing Campaign Planning
Content Marketing
Digital Experience Management
Email Marketing Automation
Search Engine Optimisation
Social Media Marketing
Google Analytics
Google Adwords
Marketing Strategy & Planning
+
Agency Growth and Management
Branding for Business
Business-to-Business Marketing
Ecommerce / Retail
Integrated Lifecycle Marketing
Managing Digital Marketing Teams
Managing Digital Transformation
Managing International Marketing
Sector Technology Innovation
Startup and Small Business
+
Comprehensive e-learning

LEARN MORE