Learning Paths

Optimize your organic Instagram marketing

Discover the latest tips and tactics to reach, engage and convert your customers through organic Instagram marketing

Module Purpose

Looking to make the most of your Instagram marketing? In this Learning Path module, dive into all the key benefits and features of organic Instagram marketing. Learn top tips for optimizing your page and how to utilize Instagram’s features to create engaging content. We’ve added a lesson on Meta’s app Threads – launched July 2023 – to help you assess if the channel can help you reach your marketing objectives (or not).

How is the Learning Path structured?

  • Objectives
  • How to use RACE to align your social tactics with your goals
  • Optimize your profile and business page
  • Optimize your content and editorial calendar
  • User-generated content
  • Utilizing Instagram Stories and Reels
  • Using Threads for marketing
  • Summary

Learning Objectives

  • Optimize your Instagram profile
  • Understand the different ways to share organic content on Instagram and how to optimize your content using an editorial calendar
  • Use Instagram app features and to share your brand personality and increase engagement
  • Use the RACE Growth System to win and retain more customers with your social marketing

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This module is in the Social Media Marketing Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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