Learning Paths

Using Google Search Console to review and improve SEO effectiveness​

Review and improve the quality of your organic search traffic

Module purpose

Other tools may show ranking positions but, in this module, we will show how Google’s Search Console (GSC) can help you improve organic search.

In this module, we give practical Standard Operating Procedure (SOP) guidance and checklists to help you regularly improve your SEO using different GSC tools including our Looker Studio Google SERPs Analyzer.

How is the Learning Path structured?

  • Step 1. Set up GSC access
  • Step 2. Learning and understanding GSC concepts
  • Step 3. Compare organic performance through time
  • Step 4. Review which keywords and pages are generating visits?
  • Step 5. Use checklists to identify opportunities to improve organic search
  • Step 6. Setup more advanced analysis in Looker Studio, Google Sheets and Excel

Learning Objectives

  • Regularly review and report on search effectiveness in Google Search Console (GSC) by seeing which search queries are driving visits to which pages on your site
  • Identify opportunities to increase organic traffic by reviewing GSC reports

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This module is in the Search Engine Optimization (SEO) Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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