Quick Wins

How to plan and promote a high-converting webinar

Learn the steps it takes to effectively plan, promote and increase your webinar's conversion rate

This guide will show you how to effectively plan and promote your webinar. You will also learn about the different types of webinars, how to choose the best type for your business objectives, and what post-event promotion tactics are available.

Who is the guide for?

This Quick Win is for any marketing executive looking to improve results for their company, whether it’s to generate more awareness about the products and services, to generate more interest, or to convert viewers into actual customers.

How is this Quick Win structured?

We will cover every aspect of planning and promoting a webinar in 7 actionable steps:

  1. An introduction to webinars: what they are, the different types of webinars, and the benefits of including webinars into your marketing strategy
  2. Goal-setting
  3. Planning your webinar: from coming up with a headline to targeting and topic selection, putting it all together
  4. Pre-webinar preparation
  5. Promoting your webinar: how to promote your webinar effectively to get more targeted participants
  6. Running your webinar
  7. Post-webinar follow-up: the webinar is over; now what?

About the author

Lilach Bullock

Lilach BullockLilach Bullock is highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur. Listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle. She is listed as the number one Influencer in the UK by Career Experts and is a recipient of a Global Women Champions Award for her outstanding contribution and leadership in business. Check out her site Lilach Bullock or connect with her on LinkedIn

 

Individual
Business

Access this Quick Win now

Learn more

Individual and Business members get full access to this and 39 other quick wins.

Already an Individual or Business member?
Login here

How to plan and promote a high-converting webinar



Get Access to Quick Wins


What are Quick Wins?

Actionable, step-based marketing techniques to get fast results

Each Quick Win gives you a series of practical steps to follow to achieve improvement. Learn why the technique is
important, how to achieve it, and what results to expect.

A checklist approach means you can save your progress and return to where you left it at any time.

Each Quick Win is supported by video and guides from our 20 comprehenisve marketing toolkits - which are also included as part of membership.

Downloadable worksheets for each Quick Win allow you to apply the win to your business as you learn.

Explore our other Quick Wins

Marketing moves fast, so we add or update Quick Wins every month. And they're all exclusively available to our
Individual and Business members

...plus over 150,000 consultants, agencies, entrepreneurs and SMB's in over 100 countries.

Why wait? Start improving your marketing today

Join as an Individual or Business member and get full access to all current and future Quick Wins, as well as access to world beating collection of marketing toolkits.

Individual membership

All the essentials for one person

10 essential toolkits
For use by one person only

Digital Marketing Strategy
Marketing Campaign Planning
Content Marketing
Digital Experience Management
Email Marketing Automation
Search Engine Optimisation
Social Media Marketing
Google Analytics
Google Adwords
Marketing Strategy & Planning

LEARN MORE

Business membership

Unlimited use for your business

10 essential toolkits
For use by your company

10 Business only toolkits
Comprehensive e-learning

Digital Marketing Strategy
Marketing Campaign Planning
Content Marketing
Digital Experience Management
Email Marketing Automation
Search Engine Optimisation
Social Media Marketing
Google Analytics
Google Adwords
Marketing Strategy & Planning
+
Agency Growth and Management
Branding for Business
Business-to-Business Marketing
Ecommerce / Retail
Integrated Lifecycle Marketing
Managing Digital Marketing Teams
Managing Digital Transformation
Managing International Marketing
Sector Technology Innovation
Startup and Small Business
+
Comprehensive e-learning

LEARN MORE