Quick Wins

How to increase your Facebook followers

Six simple tactics to implement onto your Facebook page and grow your social media following.

How will this Quick Win help me and my business?

Facebook has come a long way since its inception in 2004, with over 1.6 billion active users today. What was once predominantly a community for sharing photos and keeping in touch with friends has now become a platform for people to connect, distribute opinion, conduct research, and keep up with what is going on in the world.

Consumers are no longer only influenced by what a brand says about its products. Instead, purchase decisions are made by what others are saying within their online community. This Quick Win will explain six simple tactics that you can adopt and begin using on your branded Facebook page to increase your followers. You’ll get a list of actionable points to help you think about content, working with influencers, and generally improve engagement with your community.

What will I learn and how is this Quick Win structured?

This Quick Win will show you how to create content that your audience will want to share with best practice advice, giving specific examples where relevant. You will be able to work through simple tips based on both B2B and B2C examples. You will learn how to:

  • Integrate your Facebook page with your other collateral
  • Follow best practice copy guidelines
  • Offer a giveaway or other competition
  • Run Facebook engagement adverts
  • Engage with your community

As with all our Quick Wins, we have created a worksheet that will help you turn our recommendations into action

About the author

Rhian Harris

Rhian Harris

Rhian Harris has worked with brands of all shapes and sizes to plan, deliver and manage all aspects of their online marketing strategies since 2004. She now works as a freelance writer and blogger, regularly contributing content for Smart Insights as well as other well-known media outlets.

You can connect with her on LinkedIn.

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How to increase your Facebook followers



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