Practical blogging techniques

Learn how to review the approach you or your organization uses for blogging and news content. A blog or ‘content hub’ is an effective technique for fuelling your inbound marketing with blog content shared through social media and email marketing

Module purpose

Many marketers buy into the concept of creating a blog but we often see blogs that aren’t that effective for their business. They don’t deliver on their potential, get much engagement or support SEO. In this module, we will share some techniques that have helped the Smart Insights blog support the growth of our business.

How is the Learning Path structured?

Objectives
What is a blog and why do you need one?
Key features of a blog
Creating a blog editorial plan
Identifying standard blog types
Improving your blogging guidelines
Summary

Learning Objectives

Review the blogging process used by a business to suggest improvements
Review the quality of blog content for a business to suggest improvements

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This module is in the Content Marketing Learning Path

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