How to generate traffic to your business blog

This Quick Win is for any business blogger who wants to grow their traffic and build a loyal following. Your business blog is a great way of showcasing your brand's expertise, but you need to create the right content and utilize promotional strategies to keep people reading.

Having a blog is one of the most effective ways of promoting your business online. Not only does it help you generate considerably more traffic to your website on a consistent basis, but it also helps you generate more leads and boost your search engine ranking.

How is this guide structured?

We will be covering every aspect of blog promotion, including both free and paid strategies and techniques:

1. Free ways of promoting your business blog
   • Social media
   • How to drive more organic traffic
   • Guest blogging and influencer outreach
   • Content curation platforms
2. Free and Paid blog promotional strategies
   • Email marketing
3. Paid methods of promoting your blog
   • Paid search
   • Content sharing and content syndication platforms
   • Social media ads
4. Useful tools

About the author

Lilach Bullock

Lilach Bullock is highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur.

Listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle. She is listed as the number one Influencer in the UK by Career Experts and is a recipient of a Global Women Champions Award for her outstanding contribution and leadership in business.

Check out her site Lilach Bullock or connect with her on LinkedIn.