Quick Wins

How to do a brand audit

This Quick Win is structured around three key brand auditing techniques. Each is split into a practical explanation and examples of the technique and then four or five steps you can work through.

In this Quick Win we’re going to look at three practical, actionable takeaways, identifying key opportunities.

A brand audit will provide you with insights into your brand’s impact and performance in the marketplace. A comprehensive brand audit will often reveal new growth opportunities for your brand, and new ways to make your brand resonate with both existing and a new generation of target customers who will represent your brand’s long-term future.

The depth and extent of a brand audit is based on the size of your:

  • Organization
  • Market
  • Timescales
  • Budget
  • Size and strength of your brand

What will I learn?

In this Quick Win we’re going to look at three practical, actionable takeaways, identifying key opportunities. You will learn how to:

  1. Conduct customer research. Understanding your customer’s experience at each stage of their journey with you is an important part of your audit and will enable you to understand how your brand is perceived.
  2. Review your brand on social media. The data available from social media will provide you with access to insightful information which is unavailable through other channels.
  3. Map your position alongside your competitors. Understanding your position in the market versus the competition will enable you to minimize threats and take advantage of opportunities.

How is this Quick Win Structured?

This Quick Win is structured around three key brand auditing techniques. Each is split into a practical explanation and examples of the technique and then four or five steps you can work through.

About the author

Sarah Cowman

Sarah CowmanSarah Cowman, Managing Director at The Yorkshire Marketing Agency, is an award-winning Chartered Marketer. Sarah holds over 10 years’ experience in implementing results-driven marketing and communications strategies, plans and campaigns.

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How to do a brand audit



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