Quick Wins

How to create a successful blogging strategy for your business

The following Quick Win is everyone wanting to boost their online presence and improve results from their content marketing strategy. Learn how to develop a successful blogging strategy for your business to boost traffic, lead generation, and conversions.

There is a reason why so many businesses now use blogging as means to promote themselves: when done right, it’s an extremely effective marketing tactic that can yield a plethora of benefits. In fact, 53% of marketers claim that blogging is their top content marketing priority.

Who is this Quick Win for?

The following Quick Win is for any business owners and marketers that want to improve their online presence and generate better results from their content marketing strategy.

How is this Quick Win structured?

We will be covering every aspect of creating and implementing a blogging strategy for your business, from start to finish:

  • The benefits of using blogging to promote a business
  • How to set goals for your blogging strategy and establish KPIs
  • How to perform keyword research for blogging
  • How to build and put together an editorial calendar with Google Sheets or Excel and useful calendar tools
  • How to establish the best times to post and what topics you should cover on your blog
  • How to come up with great headlines for your blog
  • How to create a promotional strategy for your blog to improve traffic
  • How to measure your results and continue optimising your blogging strategy

About the author

Lilach Bullock

Lilach Bullock

Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence! In a nutshell, she’s a hugely connected and highly influential serial entrepreneur – the embodiment of Digital Intelligence.

Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market and was crowned the Social Influencer of Europe by Oracle. Recently listed as the number one Digital Marketing Influencer in the UK by Career Experts.  She is also a recipient for a Global Women Champions Award (by the Global Connections for Women Foundation, GC4W) for her outstanding contribution and leadership in business. You can connect with her on LinkedIn or Twitter.

Individual
Business

Access this Quick Win now

Learn more

Individual and Business members get full access to this and 39 other quick wins.

Already an Individual or Business member?
Login here

How to create a successful blogging strategy for your business



Get Access to Quick Wins


What are Quick Wins?

Actionable, step-based marketing techniques to get fast results

Each Quick Win gives you a series of practical steps to follow to achieve improvement. Learn why the technique is
important, how to achieve it, and what results to expect.

A checklist approach means you can save your progress and return to where you left it at any time.

Each Quick Win is supported by video and guides from our 20 comprehenisve marketing toolkits - which are also included as part of membership.

Downloadable worksheets for each Quick Win allow you to apply the win to your business as you learn.

Explore our other Quick Wins

Marketing moves fast, so we add or update Quick Wins every month. And they're all exclusively available to our
Individual and Business members

...plus over 150,000 consultants, agencies, entrepreneurs and SMB's in over 100 countries.

Why wait? Start improving your marketing today

Join as an Individual or Business member and get full access to all current and future Quick Wins, as well as access to world beating collection of marketing toolkits.

Individual membership

All the essentials for one person

10 essential toolkits
For use by one person only

Digital Marketing Strategy
Marketing Campaign Planning
Content Marketing
Digital Experience Management
Email Marketing Automation
Search Engine Optimisation
Social Media Marketing
Google Analytics
Google Adwords
Marketing Strategy & Planning

LEARN MORE

Business membership

Unlimited use for your business

10 essential toolkits
For use by your company

10 Business only toolkits
Comprehensive e-learning

Digital Marketing Strategy
Marketing Campaign Planning
Content Marketing
Digital Experience Management
Email Marketing Automation
Search Engine Optimisation
Social Media Marketing
Google Analytics
Google Adwords
Marketing Strategy & Planning
+
Agency Growth and Management
Branding for Business
Business-to-Business Marketing
Ecommerce / Retail
Integrated Lifecycle Marketing
Managing Digital Marketing Teams
Managing Digital Transformation
Managing International Marketing
Sector Technology Innovation
Startup and Small Business
+
Comprehensive e-learning

LEARN MORE