Quick Wins

How to audit your Google Analytics

We often see that GA isn't tailored as it should be, so we have created a new resource to help. This Quick Win explains how to audit and set up your Google Analytics account to get clean data and correct campaign tracking. These essential basics will create a solid base for your analytics success.

How well customized is Google Analytics to your business? We often see that GA isn’t tailored as it should be, so we have created a new resource to help. As Jill Quick, author of this Quick Win interactive guide to GA, explains:

Google Analytics is not plug and play, you need to understand how your account is structured and amend your settings, so you get the best data possible inside your account to make improvements. Never assume that it has already been done, that IT or your agency fixed it“.

All managers and users of GA should have a basic knowledge of:

  • What a view is and how to create them
  • The purpose of filters and how to use them correctly
  • How Google buckets your campaign data and what you need to do to get it in the right bucket.

You need to be able to track all of your campaigns in order to show ROI which in turn gives us more respect. By having data at its marketing core, you are no longer a marketer with an opinion, you are the one who had data and insights to drive growth. You cannot expect somebody to place value on something you are not able to measure and quantify.

You will learn how Google Analytics accounts are structured and what account, properties and views mean. You’ll learn how to create filters and how to track marketing campaigns in the best way using URL tracking. These essential basics will create a solid base for your analytics success.

What will I learn?

If you complete this Quick Win (ticking off each section), you will learn:

  • How Google Analytics accounts are structured and what account, properties and views mean
  • How to create views
  • The difference between predefined and custom filters are with use case examples, and a guided walk through of common filters to keep your data clean.
  • How Google Analytics reporting API works to bucket your inbound traffic and campaigns
  • How to create a tracked link using the URL tool
  • Why you need to look at user-defined channels and how to create them.

How it this Quick Win Structured?

This guide is structured into 4 parts, with over the shoulder video examples, with templates to use for your own analytics account.

About the author

Jill Quick, a digital marketing trainer and co-founder of The Coloring in Department. A candid and experiences marketer who loves to teach you not just how to ‘get’ digital marketing in theory, but how to actually DO it.

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How to audit your Google Analytics



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