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Learning Paths

Using social media to amplify linkbait

Learn how to get more links and traffic to your website by using link bait in conjunction with social media

Module purpose

Devising the right type of linkbait and sharing it can be a powerful way to attract traffic to your website. But you have to select the right type of content to work for your audience and to support your aims.

In this module, we will review the concept and different examples and types of linkbait.

How is the Learning Path structured?

  • Objectives
  • What is linkbait?
  • Why it’s important to create linkbait
  • What does quality linkbait look like?
  • Different types of linkbait
  • Outreach and amplification
  • Tracking and enhancing social media buzz
  • Summary

Learning Objectives

  • Identify the key elements of content that can act as effective linkbait

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This module is in the Search Engine Optimization (SEO) Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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