Using social media to amplify linkbait

Module purpose

Devising the right type of linkbait and sharing it can be a powerful way to attract traffic to your website. But you have to select the right type of content to work for your audience and to support your aims.

In this module, we will review the concept and different examples and types of linkbait.

How is the Learning Path structured?

• Objectives
• What is linkbait?
• Why it’s important to create linkbait
• What does quality linkbait look like?
• Different types of linkbait
• Outreach and amplification
• Tracking and enhancing social media buzz
• Summary

Learning Objectives

• Identify the key elements of content that can act as effective linkbait