Learning Paths

Understanding the key Google algorithms

Learn about the key Google algorithms affecting your rankings that you need to be aware of to inform your SEO strategy

Module purpose

For search marketers who manage SEO, knowing how different Google algorithms affect rankings and organic traffic can ultimately help you improve search engine optimization performance.

In this module, you will learn about the key Google algorithms which affect rankingsĀ that you need to be aware of to inform your SEO strategy. Although several of these algorithms were introduced many years ago now, Google still uses these so it’s vital that marketers involved with SEO understand these fundamentals so they can check that their content and backlink profiles are of sufficient quality to rank.

We also cover the latest on how Google assesses AI-content in the section introducing E-EAT.

How is the Learning Path structured?

  • Objectives
  • What are the Google algorithms?
  • How do search engine algorithms rank content?
  • Understanding the impact of algorithms
  • The most significant algorithms
  • Google Panda
  • Google Penguin
  • Google Hummingbird
  • Google Pigeon
  • Google Fred
  • Google Medic and E-EAT
  • Google BERT
  • Google “Core Updates”
  • Summary

Learning Objectives

  • Identify the key Google algorithms.
  • Recognize the potential impact an algorithm change can have on your site
  • Understand the ways you can recover from the negative impact of an algorithm change

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This module is in the Search Engine Optimization (SEO) Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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