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Learning Paths

Understanding mobile ranking factors

Learn how to improve web rankings with mobile SEO

Module purpose

Mobile devices now account for more organic visits than desktop in most businesses, and their influence is only going to expand further.

To provide better experiences for mobile searchers, Google is firmly favouring a mobile-first approach.

In this module we’ll explain how Google evaluates sites and content for mobile effectiveness and suggest some tools you can use to benchmark your approach.

How is the Learning Path structured?

  • Objectives
  • What factors influence mobile ranking?
  • Mobile-first indexing
  • Google Mobile-Friendly update (Mobilegeddon)
  • Technical factors and optimizing mobile SEO
  • User experience factors
  • Content and additional factors
  • Understanding mobile page design
  • Summary

Learning Objectives

  • Identify the key SEO elements needed to improve mobile ranking

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This module is in the Search Engine Optimization (SEO) Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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