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Learning Paths

Target featured snippets​

Increase the visibility of your pages within the search results pages by getting featured within snippets

Module purpose

Featured snippets are selected search results that are featured on top of Google’s organic results, below the ads in a box.

You will learn how featured snippets in the Search Engine Results Pages (SERPs) are generated by Google and how you can optimize your content to increase the chances of your site being included in the snippets.

How is the Learning Path structured?

  • Objectives
  • What are featured snippets?
  • Why target featured snippets?
  • Marking your page as a featured snippet
  • Examples of snippets
  • Knowledge graph boxes
  • Using research to guide implementation and optimization
  • Optimizing for featured snippets
  • Getting your images featured
  • Research featured snippets from competitors
  • Snippet bait
  • Summary

Learning Objectives

  • Understand the types and importance of different featured snippets for different types of business
  • Optimize your content to target featured snippets

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This module is in the Search Engine Optimization (SEO) Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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