Review the relevance of Google AMP (Accelerated Mobile Pages)
Learn about the potential and limitations of this Google-endorsed specification for rapidly serving mobile pages
Accelerated Mobile Page, or AMP for short, was a project from Google and Twitter designed to make really fast mobile pages. AMP can be considered a stripped-down form of HTML for mobile.
AMP pages benefit from faster load times due to less data transfer and rendering, which can give rise to better conversion, so it’s worthwhile considering this approach in some sectors, like publishing or retail where AMP is most widely used.
How is the Learning Path structured?
- What is the purpose of AMP?
- How to implement AMP
- Why choose AMP optimization?
- AMP reporting
- Reporting on AMP pages using Google Analytics
- Explain the benefits and disadvantages of AMPs
- Review and correct errors on AMP pages using Google Search Console
This module is in the Search Engine Optimization (SEO) Learning PathView Learning Path
Individual members get full access to this and 4 other Learning Paths.Learn more about Individual membership Already an Individual or Business member?