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Learning Paths

Review the relevance of Google AMP (Accelerated Mobile Pages)​

Learn about the potential and limitations of this Google-endorsed specification for rapidly serving mobile pages

Module purpose

Accelerated Mobile Page, or AMP for short, was a project from Google and Twitter designed to make really fast mobile pages. AMP can be considered a stripped-down form of HTML for mobile.

AMP pages benefit from faster load times due to less data transfer and rendering, which can give rise to better conversion, so it’s worthwhile considering this approach in some sectors, like publishing or retail where AMP is most widely used.

How is the Learning Path structured?

  • Objectives
  • What is the purpose of AMP?
  • How to implement AMP
  • Why choose AMP optimization?
  • AMP reporting
  • Reporting on AMP pages using Google Analytics
  • Summary

Learning Objectives

  • Explain the benefits and disadvantages of AMPs
  • Review and correct errors on AMP pages using Google Search Console

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This module is in the Search Engine Optimization (SEO) Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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