Learning Paths

Review performance of landing pages in GA4​

Review the performance of landing pages using Google Analytics 4

Module purpose

Landing pages lists your website’s pages that visitors landed on when clicking on search results in Google in addition to impressions, clicks, average positions and click-through rate (CTR). Additionally, when content is shared or discussed on social networks, it is important to know what content is shared and where it is shared. Landing pages are a crucial part of your site to track to monitor customer intent and engagement.

In this module, Dr. Dave Chaffey of Smart Insights has created a useful video to help show you how to use and interpret landing page reports in Google Analytics 4 (GA4). Discover how to see which pages are generating conversions, how to identify pages that need attention, and how to use comparisons to compare channel activity.

How is the Learning Path structured?

  • Objectives
  • Analyzing landing pages in GA4
  • Summary

Learning Objectives

  • Use Google Analytics 4 landing page reports to optimize your landing pages

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This module is in the Search Engine Optimization (SEO) Learning Path

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