Learning Paths

Review performance of landing pages in analytics​

Review the performance of landing pages using Google Analytics

Module purpose

Understand how the Search Console reports in Google Analytics enables you to track how pre-click data (such as queries and impressions) relate to post-click data (such as bounce rate and transactions).

This insight helps support improvements to on-page SEO.

How is the Learning Path structured?

  • Objectives
  • Google Analytics landing pages
  • Summary

Learning Objectives

  • Use Google Analytics reports to optimize your landing pages

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This module is in the Search Engine Optimization (SEO) Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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