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Learning Paths

Review opportunities for structured data markup​

Learn how to add structured data to your website to increase visibility in the Search Engine Results Pages (SERPs)

Module purpose

Traditional, text-only, search result snippets aim to summarize the content of a page in our search results.

By using structured data markup on their pages, website owners in relevant sectors such as retail can notify Google of specific data relevant to their content in a defined structure such that Google doesn’t have to determine the information.

How is the Learning Path structured?

  • Objectives
  • What are rich snippets?
  • How do rich snippets work?
  • Why is structured markup data important?
  • Rich snippet visibility in search engines
  • Syntax of Schema.org markup
  • Using the structured data markup helper for e-commerce sites
  • Summary

Learning Objectives

  • Understand the principles of structured data
  • Identify opportunities for using structured data to feature content more prominently

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This module is in the Search Engine Optimization (SEO) Learning Path

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