Review Martech stack investment
Learn how to evaluate and specify the type of software technologies that are used to support marketing in a business
Marketing Technology (Martech for short) presents a bewildering choice for businesses looking to improve their management of digital media, experiences and supporting data.
To help simplify the choice, in this module, we will show recommendations for reviewing your martech stack.
Use our Marketing Technology selection guide to review popular technologies we recommend for enterprises and smaller businesses.
How is the Learning Path structured?
- Martech stacks
- Why businesses need a planned Martech stack
- Example Martech stacks
- Recommended auditing approach
- Selecting a Martech solution
- Explain different categories of marketing technology and how they can work together in a Martech stack
- Review the Martech stack for an organization to identify improvements
- Give the arguments for and against best-of-breed vs cloud solutions