Learning Paths

Review MarTech stack investment​

Learn how to evaluate and specify the type of software technologies that are used to support marketing in a business

Module purpose

Marketing Technology (MarTech for short) presents a bewildering choice for businesses looking to improve their management of digital media, experiences and supporting data.

To help simplify the choice, in this module, we will show recommendations for reviewing your MarTech stack.

Use our Marketing Technology selection guide to review popular technologies we recommend for enterprises and smaller businesses.

How is the Learning Path structured?

  • Objectives
  • MarTech stacks
  • Why businesses need a planned MarTech stack
  • Example MarTech stacks
  • Recommended auditing approach
  • Selecting a MarTech solution
  • Summary

Learning Objectives

  • Explain different categories of marketing technology and how they can work together in a MarTech stack
  • Review the MarTech stack for an organization to identify improvements
  • Give the arguments for and against best-of-breed vs. cloud solutions

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This module is in the Digital Experience Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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