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Learning Paths

Review indexing of images to improve ranking​

Learn how to review your images within the index and optimize them for improved ranking

Module purpose

The growing impact of image-based networks such as Pinterest and Instagram (owned by Facebook) demonstrates a clear shift from earlier, mostly text-based, digital experiences. Google has followed this trend by surfacing image-based content more within the search engine results pages (SERPs)

It’s important to understand the best practices for gaining visibility for your images within the SERPs, particularly in sectors where searchers engage with visuals.

How is the Learning Path structured?

  • Objectives
  • Reviewing and auditing images on your site
  • Why optimizing images is important
  • Auditing images
  • Choosing the right image formats, size, and dimensions
  • Improving the visibility of your images in Google
  • Image attributes
  • Applying relevant alt-text
  • Properly loading images on your pages
  • Image search performance reporting
  • The future is image search
  • Summary

Learning Objectives

  • Audit the images on your site for file size and alt tags
  • Effectively optimize images on your site

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This module is in the Search Engine Optimization (SEO) Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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