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Learning Paths

Review and reduce duplicate content ​

Learn how duplicate content on your site can reduce your ranking and what tools and techniques can be used to manage it

Module purpose

Duplicate content can result in site owners suffering from lower rankings and traffic losses. These losses occur because search engines will rarely show multiple versions of the same content, so are forced to choose which version is most likely to be the best result.

We will explain how Google detects duplicate content and how to reduce its impact.

How is the Learning Path structured?

  • Objectives
  • What is duplicate content?
  • Why are duplicates important?
  • Reasons for duplicated content
  • How to review and manage duplicate content
  • Define optimal URL structure to prevent duplicates
  • Summary

Learning Objectives

  • Describe the impact duplicate content has on indexing and ranking
  • Identify the primary causes of duplicate content
  • Identify the tools and techniques that can effectively reduce or remove duplicate content

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This module is in the Search Engine Optimization (SEO) Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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