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Learning Paths

Review and improve video search effectiveness​

Learn how to gain visibility of videos within the Google Search Results Pages which are typically hosted on YouTube

Module purpose

Video is now the fastest-growing content type on both desktop and mobile devices. Faster connection speeds and increasing processing power in mobile devices has enabled the increase in streaming web video, making video instantly accessible to web users and a necessary form of engagement for brands and small businesses alike.

Video content can make a very valuable contribution to your SEO strategy if tagged and managed correctly as we explain in this module.

How is the Learning Path structured?

  • Objectives
  • Google and video
  • Getting your videos found by Google
  • Video search results
  • Indexing video using structured data and sitemaps
  • Best practice guidelines
  • Auditing video performance
  • Summary

Learning Objectives

  • Audit your videos to ensure they are reaching your intended audience
  • Implement best practice approaches to using video content

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This module is in the Search Engine Optimization (SEO) Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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