Learning Paths

Review and improve mobile ranking​

Learn how to review the importance of mobile search to your business and techniques to improve it

Module purpose

The importance of mobile search varies a lot by sector, but in most consumer sectors, it accounts for more than 50% of searches.

This module will equip you with the vital skills necessary to evaluate mobile SEO effectiveness, starting with the importance of mobile searches by consumers when searching for your products.

How is the Learning Path structured?

  • Objectives
  • How many searches are mobile?
  • Mobile-friendly websites
  • Why mobile-friendly sites are important
  • How much mobile traffic does your site attract?
  • How to review mobile errors
  • Using Google Keyword Planner and Google Ads
  • Mobile site serving techniques
  • Summary

Learning Objectives

  • Review the current mobile status of your website
  • Implement measures to improve your visibility in mobile search results

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This module is in the Search Engine Optimization (SEO) Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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