Join our free Digital Trends Summit 2022 - Jan 26th

Learning Paths

Review and improve local search effectiveness

Learn the importance of reviewing local SEO behaviour if you are a business with local stores or offices offering consumer services

Module purpose

Local search is important if you are a small business with a store/office or if you are a multi-channel business. Your website visibility can add search value by driving in-store traffic and revenue.

We’ll explain how you need to ensure your web pages are optimized for local search including Google My Business.

How is the Learning Path structured?

  • Objectives
  • Why local search is important
  • Google My Business
  • Ranking factors for Google My Business
  • Summary

Learning Objectives

  • Review your local search effectiveness
  • Know the main techniques available to target localized content

Individual membership badge icon Individual
Business membership badge icon Business
Toolkit illustration

This module is in the Search Engine Optimization (SEO) Learning Path

View Learning Path

Individual members get full access to this and 4 other Learning Paths.

Learn more about Individual membership Already an Individual or Business member?
Login here


Get Access to Learning Paths


What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

Learning Path checklist illustration

Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

Learning Path video illustration

Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

Learning Path worksheet illustration

Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

Smart insights logo
CLOSE