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Learning Paths

Review and improve local search effectiveness

Learn the importance of reviewing local SEO behaviour if you are a business with local stores or offices offering consumer services

Module purpose

Local search is important if you are a small business with a store/office or if you are a multi-channel business. Your website visibility can add search value by driving in-store traffic and revenue.

We’ll explain how you need to ensure your web pages are optimized for local search including Google My Business.

How is the Learning Path structured?

  • Objectives
  • Why local search is important
  • Google My Business
  • Ranking factors for Google My Business
  • Summary

Learning Objectives

  • Review your local search effectiveness
  • Know the main techniques available to target localized content

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Business membership badge icon Business
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This module is in the Search Engine Optimization (SEO) Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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