Review and improve local search effectiveness
Learn the importance of reviewing local SEO behaviour if you are a business with local stores or offices offering consumer services
Local search is important if you are a small business with a store/office or if you are a multi-channel business. Your website visibility can add search value by driving in-store traffic and revenue.
We’ll explain how you need to ensure your web pages are optimized for local search including Google My Business.
How is the Learning Path structured?
- Why local search is important
- Google My Business
- Ranking factors for Google My Business
- Review your local search effectiveness
- Know the main techniques available to target localized content
This module is in the Search Engine Optimization (SEO) Learning PathView Learning Path
Individual members get full access to this and 4 other Learning Paths.Learn more about Individual membership Already an Individual or Business member?