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Learning Paths

Review and improve international search effectiveness​

Understand the options and best practices for ranking local-language content in different countries.

Module purpose

If your business is already international, it’s likely that you have your site set up to target different users in different countries with local content. It’s important to know how to review how traffic and conversions vary by country.

In this module, you will learn the principles of reviewing international search effectiveness and SEO behaviour for your site and the options available to serve the most relevant localized country-specific content to users in different countries.

How is the Learning Path structured?

  • Objectives
  • International search effectiveness
  • Why international search is important
  • How international SEO differs from regular SEO
  • International keyword research
  • Challenges of international SEO
  • Giving hints to search engines
  • The relevance of SEO for international audiences
  • Summary

Learning Objectives

  • Review your international search effectiveness
  • Know the main techniques available to target localized content for different countries

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This module is in the Search Engine Optimization (SEO) Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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