Learning Paths

Optimize your organic LinkedIn marketing

Discover the latest tips and tactics to reach, inspire and convert your audience through organic LinkedIn marketing

Module Purpose

Looking to make the most of your LinkedIn marketing? In this Learning Path module, dive into all the key benefits and features of organic LinkedIn marketing. Learn top tips for optimizing your personal and company pages, defining an effective content calendar and how to utilize Linkedin’s organic features.

How is the Learning Path structured?

  • Objectives
  • How to use RACE to align your social tactics with your goals
  • Why marketers are embracing LinkedIn
  • Optimize your personal profile
  • Optimize your company pages
  • Optimize your content and editorial calendar
  • Utilizing LinkedIn’s organic features
  • Summary

Learning Objectives

  • Optimize your LinkedIn personal profile and business pages
  • Understand the different ways to share organic content on LinkedIn and how to optimize your content using an editorial calendar
  • Master LinkedIn’s organic channel features to optimize your tactics
  • Learn how to use the RACE Growth System to win and retain more customers with your social marketing

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This module is in the Social Media Marketing Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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