Learning Paths

Optimize your organic LinkedIn marketing

Discover the latest tips and tactics to reach, inspire and convert your audience through organic LinkedIn marketing

How is the Learning Path structured?

  • Objectives
  • How to use RACE to align your social tactics with your goals
  • Why marketers are embracing LinkedIn
  • Optimize your personal profile
  • Optimize your company page
  • Optimize your content and editorial calendar
  • Utilizing LinkedIn’s organic features
  • Summary

Learning Objectives

  • Optimize your LinkedIn personal profile and business page
  • Understand the different ways to share organic content on LinkedIn and how to optimize your content using an editorial calendar
  • Master some of LinkedIn’s organic channel features to optimize your tactics
  • Learn how to use the RACE growth system to win and retain more customers with your social marketing

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This module is in the Social Media Marketing Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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