Learning Paths

Masterclass: Growing your business with content marketing optimization

Catch up on Dr. Dave Chaffey's deep dive into content marketing and discover how to optimize your content to grow your business

Module purpose

Content marketing is the glue that helps link marketing activities to your website and events. The quality of your content helps differentiate your brand and gain conversions, so having a coherent content strategy and optimization process is becoming ever more important for future success. Learn how to review and improve your content marketing with digital marketing guru Dr. Dave Chaffey in this exclusive Business Professional Masterclass. 

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Dave is co-founder of Smart Insights, author of best-selling books on digital marketing including: Digital Marketing: Strategy, Implementation and Practice, and has many years of experience consulting on content marketing for B2B and B2C businesses.

How is this module structured?

  • Learning objectives
  • Growing your business with content marketing optimization
  • Test your knowledge
  • Register for our next Masterclass – COMING SOON
  • Summary and recommended resources

Learning Objectives

In this webinar, Dave uses the latest research and examples to explain:

  • How to apply the RACE Growth System to improve content effectiveness, with a focus on improving organic search and organic social media marketing
  • How to review the maturity of your content marketing activities
  • How to develop a more strategic, integrated approach to content marketing
  • Practical tips to identify opportunities to optimize your web content and improve content amplification


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This module is in the Masterclass Library

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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