Learning Paths

Link quality and backlink effectiveness audits

Learn how to review your backlinks from other websites enabling you to compete effectively

Module purpose

In competitive markets, it’s the number and quality of external links that will be the main deciding factor in your ability to outrank your competitors, so this is a critical element of improving your long term SEO performance.

In this module, we’ll explain how you can compare the quality of links to help put a plan in place to improve the backlink profile of a business.

How is the Learning Path structured?

  • Objectives
  • What are backlinks?
  • What do you need to audit?
  • Nofollow and Dofollow tags
  • How to audit your backlink profile
  • Understanding link quality
  • Defining link quality metrics
  • Disavowing poor-quality links
  • Tools for link analysis
  • Summary

Learning Objectives

  • Explain the difference in the quality of different types of links
  • Effectively audit links and backlinks to your site compared to competitors

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This module is in the Search Engine Optimization (SEO) Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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