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Learning Paths

Improve the structure of page headings​

Learn how you can use headings to improve SEO rankings

Module purpose

Headings aren’t a major ranking factor, but a careful approach to crafting them, as explained in this module can increase search visitors.

You will see how using the approach recommended in our template for SEO copywriting for content editors different headings can be used to target different questions the users may ask.

How is the Learning Path structured?

  • Objectives
  • What are heading tags?
  • Why heading tags are important
  • The key elements of heading tag optimization
  • Tools to audit and improve heading tags
  • Summary

Learning Objectives

  • Optimize the page headings and tags on your web pages to improve rankings

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This module is in the Search Engine Optimization (SEO) Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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