Learning Paths

Guest blogging and press releases

Learn about two techniques that can potentially add value to website authority. That’s writing blogs on other sites as a guest blogger and using press releases

Module purpose

Both guest blogging and press releases while still having value as a link-building tactic have declined in importance and popularity.

In this module we will explain the limitations of each technique, but why you should still consider using them.

How is the Learning Path structured?

  • Objectives
  • What is guest blogging?
  • Why guest blogging is important
  • Quality guest blogging guidelines
  • Identifying suitable sites to guest blog on
  • Press releases
  • Distributing press releases
  • Summary

Learning Objectives

  • State the best practices for becoming a guest blogger to drive traffic to your site
  • Identify the essential elements for using press releases for Public Relations and SEO

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This module is in the Search Engine Optimization (SEO) Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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