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Learning Paths

Develop and implement a sitemap​

Learn how sitemaps are used by Google and how to implement and optimize sitemaps for your site

Module purpose

Sitemaps tell search engines about the content available for indexing and list content web addresses. Specialist content type sitemaps can also be used for audio, video, and image.

In this module, we explain the what, why and how of sitemaps suggesting tools for creating them and ensuring Google can use them.

How is the Learning Path structured?

  • Objectives
  • What is the purpose of a sitemap?
  • Why are sitemaps important?
  • Advantages and restrictions of sitemaps
  • Create a sitemap
  • Uploading an XML sitemap to Google
  • Using Google Search Console to review your sitemap
  • Summary

Learning Objectives

  • Explain the concept and value of sitemaps
  • Implement and optimize sitemaps for your site

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This module is in the Search Engine Optimization (SEO) Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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