Learning Paths

Define SEO KPIs

Learn how to set goals and KPIs to manage and improve SEO

Module purpose

Companies that invest time in assessing SEO are better placed to understand how much value it contributes in terms of visits, conversion, and leads or sales. By auditing your current SEO performance you can set goals and formulate a robust plan to improve your overall SEO performance.

How is the Learning Path structured?

  • Objectives
  • Defining SEO KPIs
  • Goal and KPI alignment
  • Defining goals for SEO
  • Volume of SEO-related visitor KPIs
  • Market share of visitors KPIs
  • Quality of natural search visitor KPIs
  • Summary

Learning Objectives

  • Explain the importance of evaluating SEO using Google Analytics
  • Define goals and KPIs to manage and improve SEO

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This module is in the Search Engine Optimization (SEO) Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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