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Learning Paths

Create a social media strategy

Learn how to structure a social media strategy and translate it into practical actions to improve your goals

Module purpose

Social media is a powerful form of marketing communications because it can support many objectives across the customer lifecycle. This is shown in our lifecycle visual which show how a blend of organic and paid social media can be used to grow awareness, nurture interest and encourage purchase.

In this module, we focus on developing a communications strategy to develop awareness and support customer acquisition and retention.

How is the Learning Path structured?

  • Objectives
  • Social media goals to focus on
  • Creating a social media communications strategy with the 5Ws
  • WHAT are you going to share?
  • WHERE are you going to share?
  • WHEN are you going to share?
  • Summary

Learning Objectives

  • Structure a social media strategy to improve customer lifecycle communications
  • Translate a social media strategy into practical actions to improve your goals

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This module is in the Social Media Marketing Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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