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Competitor benchmarking with RACE​

Learn how to gain both quantitative and qualitative insight using our recommended tools and insights sources

Module purpose

The Internet and digital media have made it much easier for consumers and businesses to compare alternative providers who are on their consideration list.

It’s also easier to get on that consideration list as people search or ask questions on social media to find providers.

This module and our companion competitor benchmarking guide and template will help you rapidly complete a review of your competitors’ online communications. This will help you identify opportunities to improve your digital communications and websites.

Module structure

  • Objectives
  • What is the scope of competitor benchmarking?
  • Making your benchmarking actionable
  • Quantitative benchmarking using RACE Tools for obtaining quantitative information
  • Benchmarking website marketing effectiveness
  • Test your understanding
  • Summary

Learning objectives

  • Structure an online competitor comparison report
  • Understand quantitative and qualitative insights to include in your report
  • Access free tools to gain this insight

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This module is in the RACE Practical Digital Strategy Learning Path

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Starter members get full access to this and 8 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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