Learning Paths

Benchmark SEO Competitiveness

Learn about the competitor analysis tools for organic search

Module purpose

Competitor research is a core part of optimization and involves analyzing third-party websites that rank well for target keyphrases.

In this module, we’ll introduce some of the benchmarking tools we recommend.

How is the Learning Path structured?

  • Objectives
  • Competitor research
  • Why competitor research is important
  • Creating a competitor matrix
  • The main benchmarking tools
  • Summary

Learning Objectives

  • Explain different KPIs that can be used for a competitive SEO benchmark
  • List the main competitive benchmarking tools for SEO
  • Create a competitor benchmarking table for SEO

Individual membership badge icon Individual
Business membership badge icon Business
Toolkit illustration

This module is in the Search Engine Optimization (SEO) Learning Path

View Learning Path

Individual members get full access to this and 4 other Learning Paths.

Learn more about Individual Membership Already an Individual or Business member?
Login here

What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

Learning Path checklist illustration

Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

Learning Path video illustration

Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

Learning Path worksheet illustration

Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

Smart insights logo
CLOSE