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Learning Paths

Benchmark SEO Competitiveness

Learn about the competitor analysis tools for organic search

Module purpose

Competitor research is a core part of optimization and involves analyzing third-party websites that rank well for target keyphrases.

In this module, we’ll introduce some of the benchmarking tools we recommend.

How is the Learning Path structured?

  • Objectives
  • Competitor research
  • Why competitor research is important
  • Creating a competitor matrix
  • The main benchmarking tools
  • Summary

Learning Objectives

  • Explain different KPIs that can be used for a competitive SEO benchmark
  • List the main competitive benchmarking tools for SEO
  • Create a competitor benchmarking table for SEO

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This module is in the Search Engine Optimization (SEO) Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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