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Learning Paths

Audit social media effectiveness

Learn how to review the effectiveness of your social media marketing using benchmarks

Module purpose

A common question since social media first started to be used by businesses has been “What exactly does our social media marketing contribute?”

In this module, we will explain why you need to understand which marketing activities are generating results and which are not, before setting any objectives and strategies for improving the use of your social media marketing platforms.

How is the Learning Path structured?

  • Objectives
  • The five key goals of social media
  • Review social media effectiveness
  • Benchmark your use of social media with other organizations
  • Tools to audit your social media governance capabilities
  • Summary

Learning Objectives

  • Review the effectiveness of your social media marketing
  • Benchmark your use of social media with other organizations
  • Identify improvements to how social media marketing is managed

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This module is in the Social Media Marketing Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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