A planned approach to SEO
Learn how a planned approach to Search Engine Optimization (SEO) will improve your visibility in search engine results pages
SEO enables website owners to maximize visibility and be found in the natural listings of the search engines. While SEO is increasingly competitive, an effective SEO strategy is still one of the most cost-effective ways for businesses to acquire new visitors, leads, and sales.
This module will help you begin your journey towards implementing a planned approach to SEO within your organization.
How is the Learning Path structured?
- Modern SEO
- Why is planning for SEO important?
- SEO Planning
- How to audit your SEO activities
- Search engine traffic and visitor intent
- State the benefits of a planned approach to SEO for increasing visibility in organic search results