Learning Paths

A planned approach to SEO

Learn how a planned approach to Search Engine Optimization (SEO) will improve your visibility in search engine results pages

Module purpose

SEO enables website owners to maximize visibility and be found in the natural listings of the search engines. While SEO is increasingly competitive, an effective SEO strategy is still one of the most cost-effective ways for businesses to acquire new visitors, leads, and sales.

This module will help you begin your journey towards implementing a planned approach to SEO within your organization.

How is the Learning Path structured?

  • Objectives
  • Modern SEO
  • Why is planning for SEO important?
  • SEO Planning
  • How to audit your SEO activities
  • Search engine traffic and visitor intent
  • Summary

Learning Objectives

  • State the benefits of a planned approach to SEO for increasing visibility in organic search results

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This module is in the Search Engine Optimization (SEO) Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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