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Smarter Snapchat marketing guide

A practical guide to using Snapchat marketing to drive results

How will this guide help me and my business?

Snapchat has built a huge online audience, thanks to its emphasis on visual user-generated content. Because young people seek ephemeral content they can interact with (such as customizable filters) and content from influencers, Snapchat presents a fantastic opportunity for your brand to engage and interact with potential new customers. However, you may not be aware of how your company can interact with individual Snapchat users.

This guide has been written to give you a detailed introduction to Snapchat as a whole before breaking down how your business can develop a strategy for building your brand's profile. This includes understanding your target audience's behaviour, a glossary of common terms and icons, using Snapchat advertising, the power of influencers, and how to measure the performance of your posts.

Who is this guide for?

This guide has been written for marketers of all levels involved in social media marketing, from senior managers allocating resources into growing a company’s Snapchat profile and relationships to social media executives tasked with posting on a regular basis.

How is the guide structured?

This guide, like our other social media guides, have been structured around our RACE Planning framework. Each chapter details how Snapchat marketing should be approached at each stage of the planing process. Our Snapchat guide has the following chapters:

  • An introduction to Snapchat marketing
  • Plan: Developing a Snapchat marketing strategy
  • Reach: Reaching your audience through Snapchat (Organic and paid)
  • Act: Encouraging interaction with Snapchat
  • Convert: Turning Snapchat interaction into leads and sales
  • Engage: Keeping your Snapchat audience interested
  • Useful Snapchat resources and tools

Resource Details

  • Author: Lilach Bullock
  • Format: Downloadable PDF guide

About the author

Lilach Bullock

Lilach BullockLilach Bullock is highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur.

Listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle. She is listed as the number one Influencer in the UK by Career Experts and is a recipient of a Global Women Champions Award for her outstanding contribution and leadership in business.

Check out her site Lilach Bullock or connect with her on LinkedIn.

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