Guides and Templates

SEO report template

Use this template to create actionable SEO reports that draw meaningful conclusions from your organic search performance

How will this report template help me and my business?

Whether you are monitoring the performance of your own site or are working for a client, an effective SEO report is an essential part of reviewing the effectiveness of your activities. It creates a single, summary document from which all stakeholders can gain the insights they need to decide whether current marketing activities are improving performance or need to be changed.

This SEO report template created in PowerPoint gives you a simple structure to follow when conducting your own monthly review of a site's SEO performance.

It's easy to get bogged down in statistics and not draw meaningful conclusions from your information. That's why we've created this template, so that you can easily create a report on the 'measures that matter' to improve the business contribution of organic search. It steps you through where to place your performance data, information sources and  instructions and prompts so you make your report as actionable as possible.

Who is this report template for?

The guide is aimed at marketers who are responsible for reporting and relaying information about SEO performance to other stakeholders and team members, as well as any clients they are working with. This includes:

  • SEO managers
  • Marketing managers
  • Account managers at an agency

How is the report template structured?

Our SEO report template uses the following structure:

  • Introduction
  • What to know and prepare before you start
  • SEO performance summary
  • Commercial measures
  • Organic traffic changes
  • Channel comparison
  • Keyword performance
  • Landing page performance
  • Link earning report

Each slide’s notes section contains information on why the main slide has been composed and the methodology for gathering the same information yourself.

Resource Details

  • Authors: Dr Dave Chaffey and James Story
  • Format: Downloadable PowerPoint document

About the author

Dr. Dave Chaffey

Dave ChaffeyDave is co-founder and content director of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources are used by our premium members in more than 120 countries to plan, manage and optimize their digital marketing.

For his full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

James Story

James Story is Senior Content Manager for Lead Tech, a financial lead generation company providing high-quality leads for financial advisers and financial advice firms. He is a University of Leeds graduate and has spent over five years creating content for online PR, SEO, and digital marketing activities.

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