Digital marketing strategy expert agent

Get personalized advice on how to use Smart Insights' RACE to improve your digital marketing

How will this agent help you and your business?

We’ve designed our digital marketing strategy agent to mirror the practical, real-world advice you would receive from an experienced digital marketing consultant such as Dr. Dave Chaffey, co-founder of Smart Insights, who customized this agent.

When creating a digital strategy, it’s often difficult to know where to start, for example, which strategic analysis tools to use and how to prioritize and implement the key initiatives forming your integrated digital marketing strategy. Although there is a lot of advice online, available from Generative AI tools such as ChatGPT, it is often generic and low quality, since it’s written by content creators rather than experienced strategists who have worked across different business sectors.

Our digital marketing strategy agent is customized to provide quality advice relevant to your business which uses the Smart Insights RACE Growth System (including our Standard Operating Procedures (SOPs)), and recommends relevant templates to use. It’s recommended as a starting point when Smart Insights premium members subscribe, and for ongoing consultations and advice. [Dr. Dave Chaffey].

How is your agent different from using ChatGPT or Gemini?

Our strategy agent is powered by ChatGPT using their GPT service, but it is customized using in-depth Smart Insights guidance on using the RACE Growth System with our detailed Standard Operating Procedures (SOPs).

The main benefits of this customized approach are:

• Guided consultation related to your business and challenges - you are prompted and led through a structured dialogue tailored to your business. You can provide as much, or as little detail, as you would like about your business for this.
• Specific recommendations on creating a strategy using RACE and SOPs - you will be recommended relevant templates and learning materials to help solve your challenges. For example, our agent will recommend our templates for creating budgets, dashboards or performing analysis such as a content audit or SEO gap analysis
• High quality recommendations - Standard versions of ChatGPT are trained using unstructured data, often dated, free content that OpenAI bots have crawled. Our agent is trained on our high quality, structured analysis and recommendations integrated to the agent using Retrieval-augmented generation (RAG) techniques.
• Up-to-date with the latest trends - LLMs can be dated depending on when they were trained, but our agent includes our summaries of the latest marketing developments across different platforms.

How do I use the agent?

When you click the button, the agent will open as an OpenAI GPT with instructions and some examples of questions you can ask.

You will get more relevant answers if you give your company background, but there is an option to skip this. You can type 'FAQs' at any time to get structured guidance covering all aspects of digital marketing strategy.

You will need a free or paid OpenAI ChatGPT account available from chatgpt.com. If you are not already signed in via your browser, you will be asked to 'Sign up or Log in to chat'.

Privacy notice: Note that in line with the Open AI terms of service, GPTs do not provide transcripts of chats to their creators, so information you enter into the agent is not disclosed to Smart Insights.

Resource Details

• Creator: Dr. Dave Chaffey
• Format: Interactive ChatGPT chatbot based on Smart Insights resources
• Recommended related resources:
  • The agent is trained on our RACE Standard Operating Procedures for improving your digital marketing and also uses our detailed digital marketing strategy advice in its knowledge base.
  • As such, it can provide strategic advice on improving all digital marketing channels.  For more detailed practical guidance on different channels including the latest developments, we are creating agents with  enhanced knowledge for these channels.

About the author

Dr. Dave Chaffey

Dave is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. He has consulted and trained for many businesses including large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses.  For his full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing, including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. He has been recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.