Guides and Templates

10 digital marketing megatrends 2019

10 actionable marketing megatrends across the five pillars of marketing

No matter what industry you’re in, staying on top of the constantly-evolving marketing landscape is tough. Every year, new technology, applications, and capabilities emerge as marketing megatrends are adopted by businesses’ all over the world. To ensure you’re always aware of the most important marketing practices, we’ve created our free guide to digital marketing megatrends 2019.

This free guide for all members shows how your business can get an edge by reviewing five key types of marketing trends and specific digital marketing techniques that will help your business become more competitive. We’ll take a look at the 10 most significant marketing megatrends for 2019.

Who is the digital marketing megatrends guide for?

Our guide to 2019’s digital marketing megatrends has been written for marketers of all levels, from students up to experienced professionals:

  • Marketers who work in established companies will be able to review their current strategies and plans against the emerging best practices from across the marketing landscape. They’ll be able to identify any deficiencies and amends their strategies so that they catch up with how the rest of the marketing world is changing.
  • Readers who are part of startups or SMEs will learn the marketing megatrends and make educated decisions about the direction of their growing company. Even if you’re unable to fully adopt technology used by larger companies, this will prevent you from making any mistakes that will have long-term implications.
  • Students and junior marketers can use this guide to stay on top of marketing’s newest and biggest developments, meaning they can either keep a well-rounded level of knowledge across all marketing or they can choose to specialize their learning in an emerging area.

How is the digital marketing megatrends guide structured?

The ten trends are structured around the five pillars of marketing that businesses of all types need to action to stay competitive.

The five pillars discussed in our marketing megatrends 2019 guide are:

  1. Audience – value proposition
  2. UX, content, and communications
  3. Optimizing platform best practices
  4. Managing brand, people, and process
  5. Marketing technology

Resource Details

  • Author: Dr Dave Chaffey
  • Guide format: Online interactive article
  • Recommended premium member resources:
    • Essential marketing models – Marketing megatrends change every year, but the planning models that they can be applied to have stood the test of time and are proven to bring your business success. Read our guide to essential marketing models to learn about the different ways to evaluate your business and align your marketing efforts towards one, unified vision.
    • Understanding different types of marketing plan – If you read our guide to digital megatrends in 2019 and are unsure how to move your business towards using new technology or planning models, you may want to familiarize yourself with the different types of marketing plan available. In this free guide, we’ll introduce each plan type to you and explain what aspects of a business it can be used to improve.

About the author

Dr Dave Chaffey

Dave ChaffeyDave is co-CEO and co-founder of Smart Insights. He is editor of the 100 templates, e-books and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our premium members in more than 80 countries to Map, Plan and Manage their digital marketing.

For his full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

Free Membership is required

Access this resource now

Get access to this and 25 other sample guides and templates with a Free Membership

Join for free and get this guide Already a Free member? Login here

The 10 digital marketing megatrends 2019 is included in the

Digital marketing strategy and planning Toolkit

Get this for FREE as a sample of Guides and Templates available in this toolkit.

Join for free and get this sample guide Already a Free Member? Login here

Individual or Business members get full access to the guides and templates in this toolkit

Learn more about Individual or business membership options

...or take a look at the other Guides and Templates in this Toolkit

Why Wait? Start Improving your marketing today

Join as an Individual or Business member to access this toolkit and up to 19 more.

Individual Membership

  • Enhance your marketing skills
  • Keep up to date with all the latest techniques
  • Become more effective in your role and develop your career

Business Membership

  • Improve your (and your clients') results from marketing
  • Upskill and develop your marketing team
  • Get dedicated support on your journey

Or, get started with Free Membership


Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 170 countries to hit - and exceed - their targets.
Will you be next? over 165,000 consultants, agencies, entrepreneurs and SMB's in over 170 countries.

Get better results

Make your job easier

Tenfold improvement

Learn more about Individual or Business membership options
Smart insights logo