By Expert commentator 30 Jan 2019 The future of voice interface Voice technology is only one aspect of a rapidly-evolving tech sphere As the speed of technology and the pace of our lives have picked up, many new technological innovations have been brought about. One such innovation is voice technology, which …..
By Content Partner 29 Jan 2019 Build the perfect conversion funnel with marketing automation “Diamonds are forever but converted customers are even better” (unknown digital marketing guru). We couldn’t agree more, and marketing automation is the perfect tool for optimizing your conversion funnel. We invite you to read on to learn how to streamline …..
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By Expert commentator 28 Jan 2019 How to ace your content marketing game with storytelling Stories are extremely effective at building trust. This is why businesses are using influencer marketing Stories are a great way of appealing to and connecting with people. They’re extremely effective at building trust. Think about every time you consider customer …..
By Expert commentator 25 Jan 2019 Mobile ad spend to top TV and Google fined for GDPR failure – News roundup Mobile ad spend set to overtake TV this year, Google fined £44 million for GDPR failures, Facebook cracking down on pages and group that break community standards and LinkedIn details skills most needed by companies in 2019 As mobile use …..
By Mark D. Hall 25 Jan 2019 Bring your content marketing to life with videos Content marketing includes more than articles. Videos can help increase engagement and leads, which is why you need to make the most of them It used to be that content marketing meant just that – just content, with perhaps static …..
By Expert commentator 23 Jan 2019 3 ways to make your videos stand out on Amazon (and beyond) How product page videos can convert customers on e-commerce pages You already know that video belongs on your social media platforms, in your product ads and on your homepage as a vibrant gateway into the world of your brand. But …..
By Lilach Bullock 22 Jan 2019 How to create amazing social media videos Video is thought to be one of the best forms of content when it comes to generating engagement and leads Over the last few years, video has been all the rage in social media marketing. In fact, video is pretty …..
By Expert commentator 21 Jan 2019 Why do your customers do what they do? Ask them, not the data! How Coca-Cola could have foreseen the ‘New Coke’ crash It’s 1985. For the past 15 years, the Coca-Cola Company has seen market share decline for its flagship product. After conducting blind taste tests with more than 200,000 consumers, the soft drink …..
By Expert commentator 21 Jan 2019 Using smart speakers as a marketing channel Voice technology will be huge in 2019, with smart speakers driving this revolution. Let’s look at some of the key ways voice can boost marketing activity and engage audiences A bit of background Voice technology uses Natural Language Processing (NLP) …..