By Expert commentator 01 Feb 2019 Facebook ad revenue increase, Google faces more GDPR complaints – News roundup Facebook sees ad revenues increase year-on-year, Google has new GDPR complaint lodged against it, Facebook “blocks” third-party apps from monitoring political advertisements and Messenger, Instagram and WhatsApp set to join forces with combined chat functions This week’s news roundup is …..
By Expert commentator 31 Jan 2019 How B2B Businesses can make the most of LinkedIn in 2019 Forget all other social media platforms – If you run a B2B business, LinkedIn can be a treasure-trove for you With more than 500 million users present on LinkedIn, of which, 61 million users are senior-level influencers, 40 million users …..
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By Expert commentator 30 Jan 2019 The future of voice interface Voice technology is only one aspect of a rapidly-evolving tech sphere As the speed of technology and the pace of our lives have picked up, many new technological innovations have been brought about. One such innovation is voice technology, which …..
By Content Partner 29 Jan 2019 Build the perfect conversion funnel with marketing automation “Diamonds are forever but converted customers are even better” (unknown digital marketing guru). We couldn’t agree more, and marketing automation is the perfect tool for optimizing your conversion funnel. We invite you to read on to learn how to streamline …..
By Mark D. Hall 29 Jan 2019 3 easy ways to capture more leads on your mobile landing pages Qualified leads are your lifeblood, so here are three ways to capture more leads on your mobile landing pages Qualified leads – in the form of emails you have captured and nurtured enough to effectively sell to – are the lifeblood …..
By Expert commentator 28 Jan 2019 How to ace your content marketing game with storytelling Stories are extremely effective at building trust. This is why businesses are using influencer marketing Stories are a great way of appealing to and connecting with people. They’re extremely effective at building trust. Think about every time you consider customer …..
By Expert commentator 25 Jan 2019 Mobile ad spend to top TV and Google fined for GDPR failure – News roundup Mobile ad spend set to overtake TV this year, Google fined £44 million for GDPR failures, Facebook cracking down on pages and group that break community standards and LinkedIn details skills most needed by companies in 2019 As mobile use …..
By Mark D. Hall 25 Jan 2019 Bring your content marketing to life with videos Content marketing includes more than articles. Videos can help increase engagement and leads, which is why you need to make the most of them It used to be that content marketing meant just that – just content, with perhaps static …..
By Expert commentator 23 Jan 2019 3 ways to make your videos stand out on Amazon (and beyond) How product page videos can convert customers on e-commerce pages You already know that video belongs on your social media platforms, in your product ads and on your homepage as a vibrant gateway into the world of your brand. But …..