By Rhian Harris 31 Aug 2023 Developing a strong digital brand identity based on research How to research and optimize strategic brand development. Creating a strong omnichannel brand identity based on research Brand identity is often misunderstood as simply picking a color palette and a logo. In reality, this is just one element of brand …..
By Expert commentator 23 Aug 2023 Transform your data into actionable insights Leading digital analytics experts share their examples of how to effectively use data and analytics to generate actionable insights for your marketing strategy The number of data sources that are available is growing every day. For some of us, this …..
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By Jill Quick 08 Mar 2017 10 Business-to-business marketing mistakes Learn best practices for B2B marketing by avoiding these mistakes
By Rhian Harris 16 Aug 2023 Direct-to-consumer: E-commerce marketing techniques for D2C brands How do direct-to-consumer businesses establish themselves in a competitive market? We look at how D2C businesses leverage owned data to reach and engage directly with consumers In recent years, brands have realized the merits of owned and self-operated direct-to-consumer (D2C …..
By Sarah Lindley 14 Aug 2023 How to market a manufacturing company Find out how to use the RACE Framework to optimize a more people-centric approach to marketing for manufacturing In manufacturing, marketing enables you to connect with both wholesalers and distributors, ensuring that your product reaches your customers. However, as our …..
By Gavin Llewellyn 09 Aug 2023 3 step go-to-market strategy for software and SaaS companies How to structure your software go-to-market strategy using Smart Insights’ Opportunity Strategy Action framework When planning to go live with a new product or service, it’s important to have a clear idea of how and when you will launch. This …..
By Dave Chaffey 08 Aug 2023 2024 digital marketing trends for Financial Services marketers Keep up to date in the ever-changing digital landscape by integrating these 5 trends in Financial Services digital marketing into your 2024 marketing strategy Financial Services is both a highly competitive and highly regulated sector. Cost per customer acquisition is …..
By Dave Chaffey 07 Aug 2023 What is omnichannel Pharma? What does omnichannel mean in Pharma? And what does digital disruption mean for this increasingly complex industry? Omnichannel Pharma does not exist in a vacuum. Many industries launched large-scale omnichannel transformations years ago, and consumers are experiencing the benefits. Of …..
By Gabrielle Wright 11 Jul 2023 How and why you should use cross-funnel persona marketing to influence buyers It’s not enough to create buyer personas and leave them getting dusty on the shelf. Find out how to apply customer personas to inform each stage of your marketing strategy What are marketing personas? Customer or buyer personas are fictional …..
By Dave Chaffey 06 Jul 2023 First Look – Using Threads for Marketing What do marketers need to know and do? Exciting times for marketers who enjoy following how digital platforms evolve… It feels like 2008, as I said in my first post on Threads… Since I’ll be talking about it, amongst other …..
By Dave Chaffey 03 Jul 2023 The 5 best marketing channels for small businesses and startups How to select the best digital and traditional marketing channels from 30+ alternatives Small businesses have particularly limited resources whether it is people or budget, so it’s crucial to select the most cost-effective communications to invest in. That means, free …..