By Gavin Llewellyn 24 Nov 2023 How to create an effective pharmaceutical marketing strategy in 2024 Combine opportunity, strategy, and action to identify the right approach for your pharma brand The last few years have been a rollercoaster ride for many of us, not least those within the pharmaceutical sector. Digital transformation is rapidly altering the …..
By Gabrielle Wright 23 Nov 2023 Online branding: a digital-centric approach to developing brands Updating approaches to your online branding for the digital world Brand is No.1 I want to start with a bold statement. The online brand is the single most important element to a business or organization. If you think about what …..
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By Dave Chaffey 21 Nov 2023 Fourteen Critical Challenges in User-Centered Design and How Businesses Can Overcome Them With a focus on website and mobile app design In the digital age, the importance of user-centered (UX) design in creating successful services, including websites, cannot be overstated. However, many businesses still find themselves grappling with effectively implementing UX principles. …..
By Gabrielle Wright 17 Nov 2023 5 trending content marketing techniques for 2024 When times are tough, content marketers must keep assessing and making changes to their content strategies to ensure their content assets are working as efficiently and effectively as they can The best content marketers in 2023 already understand that taking …..
By Dave Chaffey 06 Nov 2023 3 product launch marketing plan examples Mastering the art of the product launch: 3 product launch examples plus our recommended process and templates for a successful product launch You are working during one of the most entrepreneurial eras in history. Thanks to digital media, launching a …..
By Kath Pay 02 Nov 2023 8 email marketing experience trends for 2024 Try these 8 new and trending customer-centric approaches to help you keep proving your value to leads and customers over email Marketing trends forecasts should be resources marketers can consult to help them set strategic priorities for the coming year. …..
By Dave Chaffey 31 Oct 2023 Setting goals for your digital marketing Set the right goals for digital marketing using the 5Ss Do your set of goals for online marketing cover all the bases? A good set of digital marketing goals covers a range of different measures to help set, review, and …..
By Dave Chaffey 24 Oct 2023 Healthcare marketing strategy trends for 2024 Are you benefiting from the latest sector innovations in your healthcare business’ marketing strategy? We are now in a period of significant change for healthcare marketeers, as digital developments continue to increase the importance of both digital communications and value …..
By Robert Allen 23 Oct 2023 Web design trends 2024 Your website reflects your organization No one wants their website to look tired and out of date. Being aware of the latest website design trends means you can ensure your website keeps impressing visitors. It’s not about chasing the latest …..